ຜົນງານ Nongfu Spring Mix ການຫຸ້ມຫໍ່ຊານົມ ໂດຍ Blackandgold Shanghai ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2022
Nongfu Spring Mix ການຫຸ້ມຫໍ່ຊານົມ
ລູກຄ້າ: Nongfu Spring Co. Ltd.
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #133918ການອອກແບບ
ກ່ຽວກັບ Nongfu Spring Mix ການຫຸ້ມຫໍ່ຊານົມ
Nongfu Spring Mix ແມ່ນກ່ອງຂອງຂວັນຮຸ່ນຈຳກັດທີ່ສ້າງຂຶ້ນສຳລັບຊານົມທີ່ຂາຍຜ່ານຮ້ານຄ້າອອນລາຍ. ກ່ອງມີຮູບຊົງເປັນໜ້າເສືອສີແດງເພື່ອສະຫຼອງປີເສືອຂອງຈີນ. ຕາຂອງເສືອຖືກແທນທີ່ດ້ວຍຮູບຊົງໝູນວຽນທີ່ນຳມາຈາກຫຸ້ມຫໍ່ພາຍໃນ ເຊິ່ງໝາຍເຖິງການປະສົມນົມແທ້ກັບຊາ. ເມື່ອຖືກ່ອງ, ມືຂອງຜູ້ບໍລິໂພກຈະຢູ່ເໜືອໜ້າເສືອພໍດີ ເຊິ່ງສ້າງການໂຕ້ຕອບທີ່ມ່ວນຊື່ນ. ແນວຄວາມຄິດນີ້ອີງໃສ່ບົດກ່ອມເດັກຂອງຈີນທີ່ມີຊື່ສຽງກ່ຽວກັບການຕີເສືອ. ກ່ອງເຮັດຈາກເຈ້ຍທີ່ມີການເຄືອບເງົາ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Nongfu Spring Mix ການຫຸ້ມຫໍ່ຊານົມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Nongfu Spring Mix ການຫຸ້ມຫໍ່ຊານົມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Nongfu Spring Mix ການຫຸ້ມຫໍ່ຊານົມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- 2022 is tear of the tiger in China. During Chinese new year, most of products are turning red and have new year greetings or traditional patterns on packaging. It is the safest and acceptable way to do it but lacks surprise and creativity. As e-commerce exclusive packaging, the business goal is to attract young consumers and create a buzz on social media, so the team breaks the conventional design language and use a dramatic way to establish the link between packaging and the year of tiger. The idea is based on a well-known Chinese nursery rhyme which is easier to be remembered and spread among consumers. The product feature is also well combined with tiger. This limited gift box is unique on market.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Width 213mm x Depth 141 mm x Height 169mm
- ແທັກ
- packaging, milk tea, China, e-commerce, tiger, Chinese new year
- ເຕັກໂນໂລຊີການຜະລິດ
- The box is made of paper with gloss lamination
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The main challenge is to find the link between products and tiger. The combination between the word "da" and tiger forms a Chinese nursery rhyme "beat the tiger". This nursery rhyme is well-known in China, and it has the potential to create a buzz in market.
- ການຄົ້ນຄວ້າ
- Based on personal experience and desk research on Chinese new year packaging design, the team found out the basic design principles of packaging such as red and gold, blessing copy, traditional pattern, etc. However, unlike dairy or alcohol that are usually purchased for gifting when visiting relatives and friends, milk tea is often purchased for pleasing themselves. Instead of using conventional elements, it is possible to make the packaging fun and unique, which can bring humour and creativity to consumers.
- ແຮງບັນດານໃຈ
- The essence of this brand is "mix". In Chinese, it means "da". For the brand, "da" is the process of mixing real milk and tea together, but the most common meaning of "da" is "beat". It happened that one catchy Chinese nursery rhyme "beat the tiger" includes brand name "da" and Chinese new year zodiac "tiger", so it becomes the inspiration of the design. The whirl is the brand equity taken from the inner pack which communicates the technique behind. In addition, the whirl is often used for expressing dizziness. In order to fit the happy occasion, the packaging is the red tiger face, while its eyes are replaced with whirls. When consumers hold this gift box, it looks like they are beating the tiger. It provides celebration atmosphere, fun and interactivity to consumers.
- ໄລຍະເວລາໂຄງການ
- The project started in Oct, 2021 and the product will be launched in Feb, 2022.
- ຂັ້ນຕອນການດຳເນີນງານ
- The overall design of the box is based on tiger head to express that it is the packaging created for the year of tiger. The eyes of the tiger are replaced by whirl. When consumers are holding the box, their fists are right above the tiger, which can create the interaction between consumers and packaging. Compared with traditional Chinese new year packaging, this packaging is fun and outstanding.
- ສະມາຊິກທີມ
- Creative Director: Yang LI
Designer: Jinpei ZHENG
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG - ເຄຣດິດຮູບພາບ
- All photos credits to blackandgold Shanghai, 2022.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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ການອອກແບບທີ່ກ່ຽວຂ້ອງ
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