ຜົນງານ PepsiCo Foundation ລະບົບອັດຕະລັກ ໂດຍ Dennis Furniss ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ເງິນກຣາຟິກ· 2021
PepsiCo Foundation ລະບົບອັດຕະລັກ
ໂດຍ Dennis Furniss
ລູກຄ້າ: PepsiCo International Mexico
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #122974ການອອກແບບ
ກ່ຽວກັບ PepsiCo Foundation ລະບົບອັດຕະລັກ
PepsiCo Foundation ແມ່ນລະບົບອັດຕະລັກທີ່ຖືກສ້າງຂຶ້ນສຳລັບອົງກອນທີ່ບໍ່ຫວັງຜົນກຳໄລ ຊຶ່ງໃຫ້ການສະໜັບສະໜູນຊຸມຊົນຕ່າງໆໃນປະເທດແມັກຊິໂກ ແລະ ອາເມຣິກາລາຕິນ. ການອອກແບບໄດ້ປ່ຽນແທນພາສາທາງສາຍຕາແບບບໍລິສັດດ້ວຍພາສາທີ່ມີຄວາມເປັນມະນຸດຫຼາຍຂຶ້ນ. ຮູບຊົງແບບຕົ້ນແບບເປັນຕົວແທນຂອງສາມເສົາຫຼັກຂອງມູນນິທິ. ໃນລະບົບແບບໂມດູລາ, ຮູບຊົງເຫຼົ່ານີ້ໄດ້ປະສົມ ແລະ ເພີ່ມທະວີຂຶ້ນເພື່ອສ້າງເປັນລວດລາຍ ແລະ ພື້ນຜິວ. ຕົວອັກສອນແບບເລຂາຄະນິດ, ຊຸດສີທີ່ສົດໃສ, ຮູບແບບການຖ່າຍພາບ ແລະ ຮູບແບບການແຕ້ມພາບ ໄດ້ເຮັດໃຫ້ອັດຕະລັກສົມບູນຂຶ້ນ. ລະບົບນີ້ໄດ້ຖືກນຳໃຊ້ກັບປຶ້ມແບຣນດ໌ດິຈິຕອລ ແລະ ວັດຖຸສຳລັບງານກິດຈະກຳຕ່າງໆ ເຊັ່ນ: ເສື້ອ, ກະເປົາ ແລະ ໝວກ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
PepsiCo Foundation ລະບົບອັດຕະລັກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. PepsiCo Foundation ລະບົບອັດຕະລັກ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. PepsiCo Foundation ລະບົບອັດຕະລັກ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- There are not packaging deliveries
- ແທັກ
- PepsiCo, Foundation, identity, system, strong, consistency
- ເຕັກໂນໂລຊີການຜະລິດ
- For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
- ການຄົ້ນຄວ້າ
- Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
- ແຮງບັນດານໃຈ
- After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
- ໄລຍະເວລາໂຄງການ
- Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
- ຂັ້ນຕອນການດຳເນີນງານ
- Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
- ສິດທິບັດ
- Copyrights: PepsiCo International Mexico
- ສະມາຊິກທີມ
- Innovation Design Center LATAM
- ເຄຣດິດຮູບພາບ
- All Images: Design Innovation Center LATAM
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
