ຜົນງານ Beer Mail by Volfas Engelman ການຫຸ້ມຫໍ່ເບຍຄຣາຟ ໂດຍ Bold Brands ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2021
Beer Mail by Volfas Engelman ການຫຸ້ມຫໍ່ເບຍຄຣາຟ
ໂດຍ Bold Brands
ລູກຄ້າ: Bold Brands
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #122875ການອອກແບບ
ກ່ຽວກັບ Beer Mail by Volfas Engelman ການຫຸ້ມຫໍ່ເບຍຄຣາຟ
Beer Mail ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ສຳລັບຊຸດເບຍຄຣາຟ. ປ້າຍສະຫຼາກຖືກຈັດວາງໃນກອບຄືກັບແສຕັມໄປສະນີ, ເຊິ່ງເປັນການອ້າງອີງເຖິງຊື່ຍີ່ຫໍ້ ແລະ ຄຸນນະພາບທີ່ສາມາດສະສົມໄດ້ຂອງແສຕັມ. ແຕ່ລະຊະນິດມີພາບແຕ້ມແບບຄໍລາຊທີ່ເຊື່ອມໂຍງອົງປະກອບຕ່າງໆທີ່ເບິ່ງຄືວ່າບໍ່ກ່ຽວຂ້ອງກັນເມື່ອຫຼຽວເບິ່ງຄັ້ງທຳອິດ. ສ່ວນປະສົມທີ່ໃຊ້ໃນເບຍຖືກເຊື່ອງໄວ້ພາຍໃນພາບແຕ້ມ, ດັ່ງນັ້ນຜູ້ບໍລິໂພກສາມາດຄົ້ນຫາພວກມັນໄດ້. ເບຍຖືກຂາຍໃນຂວດແກ້ວຂະໜາດ 330 ມິນລິລິດ ພ້ອມປ້າຍສະຫຼາກທີ່ພິມແບບດິຈິຕອລ ແລະ ໃນກະປ໋ອງພິມຂະໜາດ 500 ມິນລິລິດ. ການອອກແບບສະທ້ອນເຖິງປະລິມານການຜະລິດຂະໜາດນ້ອຍຂອງຊຸດນີ້.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Beer Mail by Volfas Engelman ການຫຸ້ມຫໍ່ເບຍຄຣາຟ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Beer Mail by Volfas Engelman ການຫຸ້ມຫໍ່ເບຍຄຣາຟ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Beer Mail by Volfas Engelman ການຫຸ້ມຫໍ່ເບຍຄຣາຟ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- 500 ml cans HD printed.
330 ml glass bottles with labels. - ແທັກ
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- ເຕັກໂນໂລຊີການຜະລິດ
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- ການຄົ້ນຄວ້າ
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - ແຮງບັນດານໃຈ
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- ໄລຍະເວລາໂຄງການ
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- ຂັ້ນຕອນການດຳເນີນງານ
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- ສະມາຊິກທີມ
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - ເຄຣດິດຮູບພາບ
- Illustrations & Visuals: Sandra Ramoskaite
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
