ຜົນງານ Happetsy ການລະບຸຕົວຕົນຂອງແບຣນ ໂດຍ Anamarija Leljak ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ເງິນກຣາຟິກ· 2021
Happetsy ການລະບຸຕົວຕົນຂອງແບຣນ
ໂດຍ Anamarija Leljak
ລູກຄ້າ: Happetsy
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #122375ການອອກແບບ
ກ່ຽວກັບ Happetsy ການລະບຸຕົວຕົນຂອງແບຣນ
Happetsy ແມ່ນການລະບຸຕົວຕົນຂອງແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບບໍລິສັດຜະລິດຕະພັນສັດລ້ຽງ. ການອອກແບບໄດ້ປະສົມປະສານລະຫວ່າງສະໄຕລ໌ຍ້ອນຍຸກແບບເກົ່າກັບຄວາມຮຽບງ່າຍທັນສະໄໝ. ລັກສະນະຍ້ອນຍຸກຖືກສະແດງອອກຜ່ານຊຸດສີ, ຮູບແບບຕົວອັກສອນທີ່ຂຽນດ້ວຍມື, ແລະ ລວດລາຍຈຸດກົມ. ໂຄງຮ່າງທີ່ສະອາດ, ພື້ນທີ່ເປີດໂລ່ງ, ແລະ ຮູບແບບຕົວອັກສອນແບບ sans serif ໄດ້ເພີ່ມສຳຜັດທັນສະໄໝທີ່ສົດໃໝ່. ໂລໂກ້ໄດ້ຈັບຄູ່ຮູບແຕ້ມຂອງແມວ ແລະ ໝາເຂົ້າກັບຮູບສີ່ຫຼ່ຽມຜືນຜ້າ, ເຊິ່ງເປັນຮູບຊົງທີ່ເຊື່ອມໂຍງກັບຄວາມໝັ້ນຄົງ ແລະ ຄວາມຊື່ສັດ. ກຣາຟິກທັງໝົດຖືກແຕ້ມເປັນເວັກເຕີ ແລະ ສົ່ງມອບໃນຮູບແບບສີ RGB, CMYK, ແລະ Pantone ເພື່ອຮັກສາຮູບລັກສະນະທີ່ສອດຄ່ອງກັນໃນທຸກສື່.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Happetsy ການລະບຸຕົວຕົນຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Happetsy ການລະບຸຕົວຕົນຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Happetsy ການລະບຸຕົວຕົນຂອງແບຣນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
- ແທັກ
- Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
- ເຕັກໂນໂລຊີການຜະລິດ
- All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
- ການຄົ້ນຄວ້າ
- Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
- ແຮງບັນດານໃຈ
- The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions - ໄລຍະເວລາໂຄງການ
- The project started in March 2019 and finished in May 2019 in Denmark.
- ຂັ້ນຕອນການດຳເນີນງານ
- The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
- ເຄຣດິດຮູບພາບ
- Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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