ຜົນງານ Flowering Street ອັດຕະລັກສະນະຍີ່ຫໍ້ການກຸສົນ ໂດຍ Mingjun Jiang ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ທອງສຳລິດກຣາຟິກ· 2021
Flowering Street ອັດຕະລັກສະນະຍີ່ຫໍ້ການກຸສົນ
ໂດຍ Mingjun Jiang
ລູກຄ້າ: Monka Design
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #121372ການອອກແບບ
ກ່ຽວກັບ Flowering Street ອັດຕະລັກສະນະຍີ່ຫໍ້ການກຸສົນ
Flowering Street ແມ່ນອັດຕະລັກສະນະຍີ່ຫໍ້ການກຸສົນທີ່ຖືກສ້າງຂຶ້ນເພື່ອສະໜັບສະໜູນຄົນຮ່ອນເຮືອນໃນລອນດອນ. ຍີ່ຫໍ້ນີ້ເປີດໂອກາດໃຫ້ຜູ້ຂາຍທີ່ຮ່ອນເຮືອນສາມາດຫາລາຍໄດ້ໂດຍການຂາຍດອກໄມ້ໃນລາຄາຕະຫຼາດປົກກະຕິ ແທນທີ່ຈະເພິ່ງພາການບໍລິຈາກ. ຮູບຊົງຂອງໂລໂກ້ໄດ້ຮັບແຮງບັນດານໃຈຈາກປ້າຍຊື່ຖະໜົນໃນລອນດອນ ເຊິ່ງເປັນການອ້າງອິງເຖິງຄຳວ່າ "ໝູ່ຖະໜົນ" ທີ່ໃຊ້ໃນກຸ່ມຄົນທີ່ນອນຢູ່ນອກເຮືອນ. ດອກໄມ້ແຕ່ລະບົວກໍ່ຖືກຫໍ່ດ້ວຍໜັງສືພິມເກົ່າທີ່ເກັບກຳມາ, ມັດດ້ວຍເຊືອກປ່ານທຳມະຊາດ ແລະ ມາພ້ອມກັບບັດຂອບໃຈ. ວັດສະດຸທຳມະຊາດທີ່ສາມາດນຳກັບມາໃຊ້ໃໝ່ໄດ້ນີ້ຊ່ວຍຮັກສາຕົ້ນທຶນການຫໍ່ໃຫ້ຕ່ຳ ເພື່ອໃຫ້ສາມາດສະໜັບສະໜູນຜູ້ຂາຍໄດ້ຫຼາຍຂຶ້ນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Flowering Street ອັດຕະລັກສະນະຍີ່ຫໍ້ການກຸສົນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Flowering Street ອັດຕະລັກສະນະຍີ່ຫໍ້ການກຸສົນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Flowering Street ອັດຕະລັກສະນະຍີ່ຫໍ້ການກຸສົນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
- ແທັກ
- charity, homeless, London, branding, visual, identity, flower
- ເຕັກໂນໂລຊີການຜະລິດ
- Flowers sold by the homeless.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations? - ການຄົ້ນຄວ້າ
- This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.
Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand. - ແຮງບັນດານໃຈ
- According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
- ໄລຍະເວລາໂຄງການ
- The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
- ຂັ້ນຕອນການດຳເນີນງານ
- Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
- ສິດທິບັດ
- none
- ສະມາຊິກທີມ
- Mingjun Jiang
- ເຄຣດິດຮູບພາບ
- Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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