ຜົນງານ Gogoon ບັນຈຸພັນເຄື່ອງດື່ມແອລກໍຮໍ ໂດຍ Wen Liu, Bo Zheng and Weijie Kang ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ຄຳບັນຈຸພັນ· 2021
Gogoon ບັນຈຸພັນເຄື່ອງດື່ມແອລກໍຮໍ
ໂດຍ Wen Liu, Bo Zheng and Weijie Kang
ລູກຄ້າ: Luzhou Laojiao Co., Ltd.china
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #119505ການອອກແບບ
ກ່ຽວກັບ Gogoon ບັນຈຸພັນເຄື່ອງດື່ມແອລກໍຮໍ
Gogoon ແມ່ນການອອກແບບແກ້ວ ແລະ ບັນຈຸພັນສຳລັບເຫຼົ້າໄບຈິວ ຊຶ່ງເປັນເຫຼົ້າກັ່ນຂອງຈີນ. ຂວດມີຮູບຊົງທໍ່ກົມແບບລຽບງ່າຍ ທີ່ສະແດງເຖິງຄວາມບໍລິສຸດ. ບ່າຂວດມີລວດລາຍຄ້ອນຕີ ທີ່ສະທ້ອນເຖິງຝີມືການປະດິດອັນລະອຽດອ່ອນ. ຕົວຂວດຖືກຕົກແຕ່ງດ້ວຍພື້ນຜິວລາຍລະອຽດແບບແສງກາງເວັນ ທີ່ສະທ້ອນແສງທົ່ວທັງພື້ນຜິວ. ຝາຂວດປະສົມປະສານໂລຫະ ລາຍໜັງ ແລະ ໄມ້ ເຮັດໃຫ້ຮູບຊົງທຳມະດາມີພື້ນຜິວທີ່ອຸດົມສົມບູນ. ຂວດມີຂະໜາດຄວາມກວ້າງ 75 ມມ ຄວາມເລິກ 75 ມມ ແລະ ຄວາມສູງ 260 ມມ. ການອອກແບບນີ້ນຳສະເໜີເຫຼົ້າໄບຈິວໃນຮູບແບບຫຼູຫຼາແບບເບົາໆ ສຳລັບກຸ່ມຜູ້ບໍລິໂພກກຸ່ມໃໝ່.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
Gogoon ບັນຈຸພັນເຄື່ອງດື່ມແອລກໍຮໍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Gogoon ບັນຈຸພັນເຄື່ອງດື່ມແອລກໍຮໍ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Gogoon ບັນຈຸພັນເຄື່ອງດື່ມແອລກໍຮໍ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Width 75mm* Depth 75mm* Height 260mm
- ແທັກ
- LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
- ເຕັກໂນໂລຊີການຜະລິດ
- The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
- ການຄົ້ນຄວ້າ
- The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
- ແຮງບັນດານໃຈ
- Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
- ໄລຍະເວລາໂຄງການ
- 2020.01~2020.03 Shenzhen, China
- ຂັ້ນຕອນການດຳເນີນງານ
- "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
- ສະມາຊິກທີມ
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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