ຜົນງານ Himalaya Sheet Mask ບັນຈຸພັນຫນ້າກາກແຜ່ນ ໂດຍ Elephant Design and Himalaya Wellness ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2021
Himalaya Sheet Mask ບັນຈຸພັນຫນ້າກາກແຜ່ນ
ໂດຍ Elephant Design and Himalaya Wellness
ລູກຄ້າ: Himalaya Wellness
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #117150ການອອກແບບ
ກ່ຽວກັບ Himalaya Sheet Mask ບັນຈຸພັນຫນ້າກາກແຜ່ນ
ຫນ້າກາກແຜ່ນ Himalaya ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຫນ້າກາກແຜ່ນໃສ່ໃບຫນ້າ ໃນປະເພດການດູແລສ່ວນຕົວ. ລະບົບນີ້ຄອບຄຸມຫ້າຮູບແບບ ແລະ ໃຊ້ຊຸດສີສົດໃສ, ຕົວອັກສອນທີ່ມີຄວາມມ່ວນຊື່ນ ແລະ ຂໍ້ຄວາມກາງເຖິງຕົນເອງ. ຮູບແຕ້ມນຳສະເໜີສ່ວນປະກອບທຳມະຊາດຂອງຜະລິດຕະພັນໃນຮູບແບບທີ່ອ່ອນນຸ້ມ. ຊອງນ້ອຍພິມດ້ວຍ CMYK, ສີຂາວ ແລະ ສີພິເສດ Pantone ສີ່ສີ. ໂລໂກ້ ແລະ ຮູບພາບຖືກຕົກແຕ່ງດ້ວຍນ້ຳຢາເຄືອບເງົາສະເພາະຈຸດ, ໃນຂະນະທີ່ໜ້າຜິວທີ່ເຫຼືອເປັນແບບດ້ານ. ການອອກແບບນີ້ມີຈຸດປະສົງເພື່ອດຶງດູດຜູ້ຊື້ໄວໜຸ່ມໃນຕະຫຼາດທົ່ວໂລກ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Himalaya Sheet Mask ບັນຈຸພັນຫນ້າກາກແຜ່ນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Himalaya Sheet Mask ບັນຈຸພັນຫນ້າກາກແຜ່ນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Himalaya Sheet Mask ບັນຈຸພັນຫນ້າກາກແຜ່ນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - ແທັກ
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- ເຕັກໂນໂລຊີການຜະລິດ
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- ການຄົ້ນຄວ້າ
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - ແຮງບັນດານໃຈ
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- ໄລຍະເວລາໂຄງການ
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- ຂັ້ນຕອນການດຳເນີນງານ
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- ສະມາຊິກທີມ
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - ເຄຣດິດຮູບພາບ
- All designs and images are created by Elephant Design.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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