ຜົນງານ House of Red Chief ອັດຕະລັກຊະນະຄ້າຍີ່ປາຍທົ່ວໂລກ ໂດຍ Dart Design ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ.
ເຫຼັກພາຍໃນ· 2021
House of Red Chief ອັດຕະລັກຊະນະຄ້າຍີ່ປາຍທົ່ວໂລກ
ໂດຍ Dart Design
ລູກຄ້າ: Red Chief
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ພາຍໃນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #114711ການອອກແບບ
ກ່ຽວກັບ House of Red Chief ອັດຕະລັກຊະນະຄ້າຍີ່ປາຍທົ່ວໂລກ
ທີມງານໄດ້ອອກແບບ ແລະ ນຳໃຊ້ອັດຕະລັກຊະນະຄ້າຍີ່ປາຍໃໝ່ໂດຍນຳໃຊ້ອົງປະກອບທີ່ສ້າງສັນ ແລະ ນະວັດຕະກຳ ເຊັ່ນ: ກຳແພງປີນ, ລູ່ແລ່ນ, ສະໜາມບາສເກັດບອນ, ກຳແພງ LED ແລະ ອື່ນໆອີກຫຼາຍຢ່າງ. ທຸກຈຸດສຳພັດກັບລູກຄ້າໄດ້ຖືກຈັດວາງຢ່າງລະອຽດຖີ່ຖ້ວນ ເພື່ອສ້າງປະສົບການທີ່ຮາບລຽນ. ວັດສະດຸທີ່ເປັນມິດຕໍ່ສິ່ງແວດລ້ອມ ແລະ ສາມາດນຳມາໃຊ້ຄືນໄດ້ ເຊັ່ນ: ອາຄຣິລິກຫຼໍ່ສີຂຽວ ແລະ ໄມ້ເຈ້ຍ ໄດ້ຖືກນຳໃຊ້ໃນລະຫວ່າງການກໍ່ສ້າງ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
House of Red Chief ອັດຕະລັກຊະນະຄ້າຍີ່ປາຍທົ່ວໂລກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. House of Red Chief ອັດຕະລັກຊະນະຄ້າຍີ່ປາຍທົ່ວໂລກ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. House of Red Chief ອັດຕະລັກຊະນະຄ້າຍີ່ປາຍທົ່ວໂລກ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The task was to amalgamate all 3 sub-brands in harmony with each other under one roof which was done using the same ambience, fixtures and style. Bringing the right experience with more than 3000 SKUs was a challenge yet justice was done with creative and innovative designs. Design strategy to fight with the market leader was to ensure a consumer gets the unheard experience of product inside the store like Gym, Climbing Wall, Treadmill, Basketball court and much more.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The project covers a total of 3588 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
- ແທັກ
- Global Retail Identity, Retail Space, Interior Design, Retail Interior Design, Retail Store Design, Retail Flagship Store
- ເຕັກໂນໂລຊີການຜະລິດ
- With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for product experience, a magic mirror was introduced, Digital Kiosk was placed, LED Wall, the conveyor belt was introduced for product display. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The design studio was aware of the massive challenge of joining consumers belonging to masses and classes spread among 16 states of India together. The major task was to unite 3 brands together in harmony, with more than 3000 SKUs in a single platform providing a seamless experience from all the 3 brands and pulling the customer from ground to the First floor while introducing the hero product without force.
- ການຄົ້ນຄວ້າ
- The growth in the Indian organized retail market is mainly because of changing consumer behaviour. During the research conducted studying consumer behaviour was an important factor taken into consideration. Thorough research was conducted to identify various gaps in order to connect with customers who will experience the store. Also, various alternatives were evaluated before the final material selection. The aims were to come up with an engaging store that is able to create an experience better than competitors.
- ແຮງບັນດານໃຈ
- The inspiration came from two perspectives. Firstly the business problems which was faced by a client as Furo, Lamoure and Red chief were seen as different brands due to its multi-location presence leading to a visibility clutter. Secondly, the client needs to develop a strong brand identity. With the advent of global players creating a challenge for the client to match the upcoming competition. Hence inspired us to work on a new global identity.
- ໄລຍະເວລາໂຄງການ
- The project started in 15.07.2019 and finished in 03.03.2020 at 17, Sector B Rd, near Radhey Lal Sweets, Kapoorthla, Aliganj, Lucknow, Uttar Pradesh, 226024 IN
- ຂັ້ນຕອນການດຳເນີນງານ
- 1)Tactfully deciding sports brand on the ground floor. Thus, planting every touchpoint with strong precision and detailing to create an amazing experience for the end-user.
2)Biggest challenge was to match lighting with fixtures of 3 different brands. Hence, provided customized lux level as per the ask of the category.
3)To plug in experience, we ensured facade with "Tri-vision" for brands introduction, Mother brand 20 feet loud logo with glaze. All 2 floors packed with the complete experience. - ສິດທິບັດ
- Sameer Khosla, 2020
- ສະມາຊິກທີມ
- Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar - ເຄຣດິດຮູບພາບ
- Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2020.
ໂຄສະນາ
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