ຜົນງານ Atelier Intimo Flagship ຮ້ານຂາຍຍ່ອຍ ໂດຍ O and O Studio Ltd ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ.
ເງິນພາຍໃນ· 2021
Atelier Intimo Flagship ຮ້ານຂາຍຍ່ອຍ
ລູກຄ້າ: O&O Studio
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ພາຍໃນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #110753ການອອກແບບ
ກ່ຽວກັບ Atelier Intimo Flagship ຮ້ານຂາຍຍ່ອຍ
ໂລກຂອງພວກເຮົາໄດ້ຖືກໂຈມຕີໂດຍເຊື້ອໄວຣັສທີ່ບໍ່ເຄີຍມີມາກ່ອນໃນປີ 2020. Atelier Intimo ເຮືອທຸງທໍາອິດທີ່ອອກແບບໂດຍ O ແລະ O Studio ໄດ້ຮັບແຮງບັນດານໃຈຈາກແນວຄວາມຄິດຂອງການເກີດໃຫມ່ຂອງໂລກ Scorched, ຫມາຍເຖິງການລວມກັນຂອງພະລັງງານການປິ່ນປົວຂອງທໍາມະຊາດທີ່ໃຫ້ຄວາມຫວັງໃຫມ່ຂອງມະນຸດຊາດ. ໃນຂະນະທີ່ພື້ນທີ່ລະຄອນເປັນເຄື່ອງຫັດຖະກໍາທີ່ຊ່ວຍໃຫ້ຜູ້ເຂົ້າຊົມໃຊ້ເວລາຈິນຕະນາການແລະຈິນຕະນາການໃນເວລາແລະພື້ນທີ່ດັ່ງກ່າວ, ການຕິດຕັ້ງສິລະປະຫຼາຍຊຸດກໍ່ຖືກສ້າງຂື້ນເພື່ອສະແດງໃຫ້ເຫັນເຖິງຄຸນລັກສະນະທີ່ແທ້ຈິງຂອງຍີ່ຫໍ້. The Flagship ບໍ່ແມ່ນພື້ນທີ່ຂາຍຍ່ອຍທໍາມະດາ, ມັນແມ່ນເວທີການສະແດງຂອງ Atelier Intimo.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Atelier Intimo Flagship ຮ້ານຂາຍຍ່ອຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Atelier Intimo Flagship ຮ້ານຂາຍຍ່ອຍ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Atelier Intimo Flagship ຮ້ານຂາຍຍ່ອຍ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
- ແທັກ
- Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
- ເຕັກໂນໂລຊີການຜະລິດ
- In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
- ການຄົ້ນຄວ້າ
- The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
- ແຮງບັນດານໃຈ
- In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
- ໄລຍະເວລາໂຄງການ
- The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
- ຂັ້ນຕອນການດຳເນີນງານ
- The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
- ສະມາຊິກທີມ
- Suzanne Li
Eric Chan
Katt Chung Yap - ເຄຣດິດຮູບພາບ
- Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
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