ຜົນງານ IBIS Bread Culinary Explorers Rebranding ໂດຍ Wolkendieb Design Agency ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ທອງສຳລິດບັນຈຸພັນ· 2021
IBIS Bread Culinary Explorers Rebranding
ລູກຄ້າ: IBIS Backwarenvertriebs GmbH
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #108487ການອອກແບບ
ກ່ຽວກັບ IBIS Bread Culinary Explorers Rebranding
ເປັນເວລາຫຼາຍກວ່າ 30 ປີ, IBIS Backwaren ນຳເອົາເຂົ້າຈີ່ ແລະ ອາຫານພິເສດ Viennoiseries ເຂົ້າສູ່ຕະຫຼາດເຢຍລະມັນ. ເພື່ອໃຫ້ໄດ້ຮັບການຮັບຮູ້ທີ່ດີກວ່າໃນຊັ້ນວາງ, Wolkendieb ໄດ້ເປີດຕົວເອກະລັກຂອງຍີ່ຫໍ້ຂອງພວກເຂົາຄືນໃຫມ່, ອອກແບບຫຼັກຊັບທີ່ມີຢູ່ແລ້ວເຊັ່ນດຽວກັນກັບຜະລິດຕະພັນໃຫມ່. ຜົນກະທົບທາງສາຍຕາຂອງໂລໂກ້ໄດ້ຖືກປັບປຸງໃຫມ່ແລະເສີມສ້າງຍ້ອນຂອບສີແດງສົດໃສ, ແລະຂະຫນາດເພີ່ມຂຶ້ນສອງເທົ່າໃນຂະຫນາດກາງທັງຫມົດ. ວຽກງານດັ່ງກ່າວແມ່ນເພື່ອສະທ້ອນເຖິງຄຸນນະພາບແລະຄວາມຫລາກຫລາຍຂອງຜະລິດຕະພັນອົບ. ເພື່ອສ້າງໂຄງສ້າງທີ່ດີຂຶ້ນ ແລະ ປະຕິບັດຕາມຄວາມເຂົ້າໃຈຂອງຜູ້ບໍລິໂພກ, ຫຼັກຊັບໄດ້ແບ່ງອອກເປັນ 2 ປະເພດຄື: ເຂົ້າຈີ່ ແລະ Viennoiseries.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
IBIS Bread Culinary Explorers Rebranding ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. IBIS Bread Culinary Explorers Rebranding ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. IBIS Bread Culinary Explorers Rebranding ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
- ແທັກ
- packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
- ເຕັກໂນໂລຊີການຜະລິດ
- All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
- ການຄົ້ນຄວ້າ
- Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
- ແຮງບັນດານໃຈ
- IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
- ໄລຍະເວລາໂຄງການ
- The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
- ຂັ້ນຕອນການດຳເນີນງານ
- Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
- ສະມາຊິກທີມ
- Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn - ເຄຣດິດຮູບພາບ
- Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
Image #4: IBIS, Bread Culinary Explorers, 2020
Image #5: IBIS, Bread Culinary Explorers, 2020
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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