ຜົນງານ Fairy Fox ການດູແລຜິວໜ້າ ໂດຍ Antonia Skaraki - A.S. Advertising ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2021
Fairy Fox ການດູແລຜິວໜ້າ
ໂດຍ Antonia Skaraki - A.S. Advertising
ລູກຄ້າ: Fairy Fox
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #107898ການອອກແບບ
ກ່ຽວກັບ Fairy Fox ການດູແລຜິວໜ້າ
ຍິນດີຕ້ອນຮັບສູ່ການເດີນທາງທີ່ຜະຈົນໄພໄປສູ່ຄວາມຮູ້ສຶກຂອງທຳມະຊາດ. ສຳຜັດກັບຄວາມລຶກລັບທີ່ອ້ອມຮອບຜະລິດຕະພັນດູແລຜິວເຫຼົ່ານີ້. ການອອກແບບສະແດງໃຫ້ເຫັນເຖິງຄວາມຜູກພັນລະຫວ່າງແມ່ທຳມະຊາດກັບລູກຂອງນາງ, ໃນຂະນະທີ່ວັດສະດຸທີ່ມີຄຸນນະພາບສູງມອບຄວາມຮູ້ສຶກທີ່ສຳຜັດໄດ້ແລະຄວາມປະທັບໃຈທີ່ຍືນຍົງ. ການວິເຄາະແຜນທີ່ການແຂ່ງຂັນແລະທ່າອ່ຽງນຳໄປສູ່ການຄົ້ນພົບພື້ນທີ່ໂອກາດທີ່ສອດຄ່ອງກັບວິໄສທັດແລະຍຸດທະສາດຂອງລູກຄ້າ, ນຳໄປສູ່ບັນຈຸພັນທີ່ທັນສະໄໝ, ລຽບງ່າຍແລະອົບອຸ່ນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Fairy Fox ການດູແລຜິວໜ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Fairy Fox ການດູແລຜິວໜ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Fairy Fox ການດູແລຜິວໜ້າ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - ແທັກ
- baby, care, child, cream, fairy, fox, product, health, skincare
- ເຕັກໂນໂລຊີການຜະລິດ
- Environmentally friendly. Plastic containers with PVC labels.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- ການຄົ້ນຄວ້າ
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- ແຮງບັນດານໃຈ
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- ໄລຍະເວລາໂຄງການ
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- ຂັ້ນຕອນການດຳເນີນງານ
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- ສະມາຊິກທີມ
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - ເຄຣດິດຮູບພາບ
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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