D'Wierk WiseTribe Education Primary Function: Visuell Identitéit vum Designer Somethink Brand ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2020

WiseTribe Education Primary Function: Visuell Identitéit

vum Somethink Brand

Client: WiseTribe education

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

49,805

Verifizéierte Präisgewënner

Präisstatus fir #97579 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer WiseTribe Education Primary Function: Visuell Identitéit

WiseTribe Education ass eng visuell Identitéit, déi fir eng Bildungsorganisatioun erstallt gouf, déi Kanner vun der Gebuert bis zu zwielef Joer betreit. Den chinesesche Markennumm weisi kléngt wéi dat englescht Wuert wise, wat och d'Bedeitung vum Denken dréit. D'Identitéit benotzt kräfteg Faarfkombinatiounen an ergänzend Grafiken, fir Fräiheet an Imaginatioun auszedrécken. Maskottchen-Charakteren, dorënner eng indigeen Figur, en Dinosaurier, e Weesheetsbam an e Planéit, hëllefen de Kanner sech mat der Mark ze identifizéieren. D'Identitéit gëtt op Posteren, Social-Media-Virlagen, Visitekaarten, Enveloppen a Bätsche ugewannt.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

WiseTribe Education Primary Function: Visuell Identitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt WiseTribe Education Primary Function: Visuell Identitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. WiseTribe Education Primary Function: Visuell Identitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensiounen & Verpackung: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Produktiounstechnologie: Templates for posters and social media, business cards, envelopes, badges.
Design Erausfuerderung: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Fuerschung: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiratioun: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Projetdauer: The project started in January 2018 in Guangzhou, China.
Operatiounsablaf: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Teammemberen: Astro Wong
Dorne Tsui
Jr Deng
Bildnoweis: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.