D'Wierk Hou Juice Jusverpackung vum Designer Leng Chen ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2020

Hou Juice Jusverpackung

vum Leng Chen

Client: Pagoda

A' Design Award an Gold Gewënner an der Kategorie Verpackung

40,711

Verifizéierte Präisgewënner

Präisstatus fir #95369 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Hou Juice Jusverpackung

Hou Juice ass en Verpackungsdesign fir eng frësch Jusmark. D'Fläsch moosst 45 Millimeter am Duerchmiesser an 165 Millimeter an der Héicht. D'Plastiksfläsch ass mat engem perlmuttereschen Film iwwerzunn a mat Mattéierung a Sonderfaarwendrock ofgeschloss. Illustratioune vun Afe bilden d'Haaptvisuellt Thema, a fir all Uebstgeschmaach gëtt eng eege Geschicht gezeechent. Den Af ass d'Symbol vun der Mammefirma am Uebstberäich an e Zeeche vu Vitalitéit an der chinesescher Kultur. Den Design zilt drop, Natur, Frëschheet a Qualitéit auszedrécken an Vertrauen bei gesondheetsbewosste Keefer opzebauen.

D'Unerkennung

Iwwer den A' Design Award an Gold

Hou Juice Jusverpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Hou Juice Jusverpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Hou Juice Jusverpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimensiounen & Verpackung: Diameter 45mm x Height 165mm
Tags: juice, packaging, branding, drink, beverages，
Produktiounstechnologie: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Design Erausfuerderung: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Fuerschung: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspiratioun: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Projetdauer: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Operatiounsablaf: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Teammemberen: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Bildnoweis: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.