Unto Communication Tool Firmenidentitéit vum Unto

D'Wierk Unto Communication Tool Firmenidentitéit vum Designer Unto ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2020

Unto Communication Tool Firmenidentitéit

vum Unto

Client: Unto

A' Design Award an Eisen Gewënner an der Kategorie Grafik

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Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Unto Communication Tool Firmenidentitéit

Unto Communication Tool ass e Corporate-Identity-System, dat ronderëm eng deelbar Visittekaart opgebaut ass. D'Kaart mécht 9 op 5,4 Zentimeter aus a weist déiselwecht Kontaktinformatioun zweemol, wou ee Block iwwer dem anere kappzevous gedréckt ass. Eng gestanzte a perforéiert Linn trennt déi zwee Bläck, sou datt d'Kaart an der Mëtt entzwee gerappt ka ginn. Den Halter behält een Deel a gëtt den aneren Deel weider, sou datt eng eenzeg Kaart engem zweete Kontakt erreeche kann. D'Identitéit ëmfaasst och e Fliger aus Zeitungspapéier a bedréckt Loftpolsterfolie, déi als Verpackung benotzt gëtt.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Unto Communication Tool Firmenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Unto Communication Tool Firmenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Unto Communication Tool Firmenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensiounen & Verpackung: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tags: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Produktiounstechnologie: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Design Erausfuerderung: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Fuerschung: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspiratioun: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Projetdauer: The project started in July till September 2019, in Taipei.
Operatiounsablaf: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Teammemberen: Ming Hsi Chou
Ching Yi Angela Chang
Bildnoweis: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.