Winetime Seafood Verpakung vum Olga Takhtarova

D'Wierk Winetime Seafood Verpakung vum Designer Olga Takhtarova ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Platin an der Wettbewerbskategorie Verpackungsdesign.

PlatinVerpackung· 2020

Winetime Seafood Verpakung

vum Olga Takhtarova

Client: Sot B&d

A' Design Award an Platin Gewënner an der Kategorie Verpackung

988,506

Verifizéierte Präisgewënner

Präisstatus fir #92361 verifizéieren

Méi entdecken Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Winetime Seafood Verpakung

De Verpackungs Design fir d'Windetime Seafood Serie sollt d'Frëschheet an d'Zouverlässegkeet vum Produkt weisen, sollt et favorabel vu Konkurrenten ënnerscheeden, harmonesch a verständlech sinn. D'Faarwen déi benotzt ginn (blo, wäiss an orange) kreéiere e Kontrast, betounen wichteg Elementer a reflektéieren d'Markepositionéierung. Dat eenzeg eenzeg eenzeg entwéckelt Konzept ënnerscheet d'Serie vun aneren Hiersteller. D'Strategie vun der visueller Informatioun huet et méiglech gemaach de Produkter Varietéit vun der Serie z'identifizéieren, an d'Benotzung vun Illustratiounen amplaz vu Fotoen hunn d'Verpakunge méi interessant gemaach.

D'Unerkennung

Iwwer den A' Design Award an Platin

Winetime Seafood Verpakung ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. Winetime Seafood Verpakung weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. Winetime Seafood Verpakung ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensiounen & Verpackung: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Tags: seafood, fish, frozen food, packaging, branding
Produktiounstechnologie: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Design Erausfuerderung: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Fuerschung: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiratioun: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Projetdauer: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Operatiounsablaf: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Bildnoweis: Imagines №1-5 are used images www.shutterstock.com
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