D'Wierk Yo,verde Olivenueleg vum Designer Antonio Cuenca ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2020

Yo,verde Olivenueleg

vum Antonio Cuenca

Client: Yo, Verde

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

14,103

Verifizéierte Präisgewënner

Präisstatus fir #91926 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Yo,verde Olivenueleg

Eng Synthes Übung fir dësen Design inspiréiert vu klassesche Sirup Jar. Den Numm ass d'Insignie vum Produkt dat d'Gréng Faarf vum Ueleg dobanne rechtfäerdegt. Op der viischter, de Logo ass aus dem pharmazeuteschen Kräiz gebaut a bildt e pixeléiert Häerz. De sarbare an artless Design deen e Message benotzt mat der Gesondheet an hirem Inhalt.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Yo,verde Olivenueleg ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Yo,verde Olivenueleg e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Yo,verde Olivenueleg erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Dimensiounen & Verpackung: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Tags: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Produktiounstechnologie: Glass. This bottle is painted in white, and printed in two colours.
Design Erausfuerderung: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspiratioun: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Projetdauer: The project started in November 2016 and finished in February 2017 in Úbeda.
Operatiounsablaf: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Bildnoweis: Fotógrafo: Balta fotografo