The Passion of the Card Leadlight Series Self Promotioun vum Rebecca Burt

D'Wierk The Passion of the Card Leadlight Series Self Promotioun vum Designer Rebecca Burt ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2020

The Passion of the Card Leadlight Series Self Promotioun

vum Rebecca Burt

Client: Flexicon

A' Design Award an Bronze Gewënner an der Kategorie Grafik

12,558

Verifizéierte Präisgewënner

Präisstatus fir #90602 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer The Passion of the Card Leadlight Series Self Promotioun

Stained Glass Fënstere si wonnerschéi wann duerch d'Sonn beliicht an och eng eenzegaarteg Manéier fir dësen Design an Dréckerei ze weisen. Dës Visittekaarten si praktesch mat der Hand gemaach. Seideschierm gedréckt op engem klore Plastikstéck a gedréchent eng Faarf gläichzäiteg. Kloer Beräicher ginn als Faarf behandelt déi de voll Designpotenzial vun der Bourse sperzt. Eng pearlescent Dichtung an UV-Iwwerschoss fäerdeg de Prozess a kreéiert raffinéiert Effekter. Den Design kënnt wierklech zum Liewen wann d'Kaarte bis zu enger Fënster gehal ginn.

D'Unerkennung

Iwwer den A' Design Award an Bronze

The Passion of the Card Leadlight Series Self Promotioun ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt The Passion of the Card Leadlight Series Self Promotioun e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. The Passion of the Card Leadlight Series Self Promotioun erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimensiounen & Verpackung: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Tags: Brand Identity, Business Card, Screenprinting, Graphic Design
Produktiounstechnologie: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Design Erausfuerderung: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Fuerschung: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspiratioun: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Projetdauer: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Operatiounsablaf: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Teammemberen: Evan Reiman.
Bildnoweis: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography