Diaoyutai Verpaakungsdesign fir Spirituosen vum Jiabo Lu and Kun Luo

D'Wierk Diaoyutai Verpaakungsdesign fir Spirituosen vum Designer Jiabo Lu and Kun Luo ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2020

Diaoyutai Verpaakungsdesign fir Spirituosen

vum Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Diaoyutai Verpaakungsdesign fir Spirituosen

Diaoyutai ass e Verpaakungsdesign, dee fir en héichwäertege chineseschen Alkohol entworf gouf. De Draachemuster, deen an aalt China dat héchste keeserlecht Bild duergestallt huet, gëtt als Haaptdekoratiounselement benotzt. De Fläschendeckel ass räich am Detail, a seng viereckeg Form erënnert un de Jade-Siegel, dee keeserlech Muecht symboliséiert huet. D'Fläsch selwer bleift ganz einfach. De Kontrast tëscht räicher Ornamentik an einfachen Uewerflächen erschaaft e feierlecht visuellt Bild mat engem ausgepräägte chineseschen Charakter. De baussenzegen Këschte gëtt aus recycelbarem Pabeier hiergestallt, an d'Fläsch aus traditioneller chinesescher Keramik.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Diaoyutai Verpaakungsdesign fir Spirituosen ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Diaoyutai Verpaakungsdesign fir Spirituosen e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Diaoyutai Verpaakungsdesign fir Spirituosen ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensiounen & Verpackung: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Produktiounstechnologie: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Erausfuerderung: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Fuerschung: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiratioun: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Projetdauer: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operatiounsablaf: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Teammemberen: Designer：JIABO LU
Creative Director：KUN LUO
Bildnoweis: Designer Jiabo Lu,Diaoyutai,2017