D'Wierk Menogga Marken-Design vum Designer 1983Asia ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2020

Menogga Marken-Design

vum 1983Asia

Client: 1983Asia

A' Design Award an Bronze Gewënner an der Kategorie Grafik

17,179

Verifizéierte Präisgewënner

Präisstatus fir #86957 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Menogga Marken-Design

Menogga ass e Marken-Design, dat op der Kultur vun der Zhuang-Minoritéit an China baséiert. D'Zhuang-Traditioun kennt eng Legend, no där d'Mënschen aus Blummen gebuer sinn, an d'Gëttin Menogga gëtt bis haut geéiert. D'Markenidentitéit dréckt de weiblechen Geescht, d'Gutt an d'Toleranz aus, déi an dëser Legend ze fannen sinn. Traditionell Zhuang-Stoffmuster goufen gescannt an mat digitaler Design-Software neigezeechent, fir e modernt visuellt System ze schafen. D'Identitéit gëtt op Kleeder, Verpackungen a Regenschirmer applizéiert, mat Heeschstempelung, Stickerei a Beflockung. D'Zil ass et, d'Kultur vu Guangxi mat engem méi breede Publikum ze deelen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Menogga Marken-Design ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Menogga Marken-Design e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Menogga Marken-Design erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimensiounen & Verpackung: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Tags: Package design, branding design, traditional culture, Asian design
Produktiounstechnologie: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Design Erausfuerderung: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Fuerschung: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiratioun: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Projetdauer: this project finished in March 2018 in Guangxi China
Operatiounsablaf: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patenten: 1983ASIA
Teammemberen: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Bildnoweis: 1983ASIA