Mirzam: Monsters Collection Schockela Verpackung vum Backbone Branding

D'Wierk Mirzam: Monsters Collection Schockela Verpackung vum Designer Backbone Branding ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2021

Mirzam: Monsters Collection Schockela Verpackung

vum Backbone Branding

Client: Backbone Branding

A' Design Award an Gold Gewënner an der Kategorie Verpackung

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Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Mirzam: Monsters Collection Schockela Verpackung

Schockela Hiersteller aus der VAE (Dubai) brauche Branding fir handgemaachte Boun-zu-Bar Schockela. Vun der Benennung an der Identitéit bis zum Produktdesign a Verpakung huet d'Team all Element mat enger faszinéierender Geschicht ronderëm dat ganzt Konzept entworf. D'Mark baséiert op Reesen duerch den antike Orient laanscht laang vergiess Ozeanrouten a Weeër goufe geschaf. Eng Rees vun engem Land an dat anert, Monsteren a mythesche Personnagen treffen. De Verpackungsdesign ass d'Illusioun vun enger Rees tëscht Mythos a Realitéit.

D'Unerkennung

Iwwer den A' Design Award an Gold

Mirzam: Monsters Collection Schockela Verpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Mirzam: Monsters Collection Schockela Verpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Mirzam: Monsters Collection Schockela Verpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensiounen & Verpackung: Width 31 mm x Depth 1 mm x Height 61 mm
Tags: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Produktiounstechnologie: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Design Erausfuerderung: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Fuerschung: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiratioun: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Projetdauer: January-September 2015, Yerevan, Armenia
Operatiounsablaf: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patenten: Copyrights belong to Mirzam Chocolate Makers
Teammemberen: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Bildnoweis: All Photo Credits to Bacbkone Branding