D'Wierk Mrs T Corporate Design vum Designer Julia Hell ass en héich geschätzten Gewënner vum prestigiéisen 2018 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2018

Mrs T Corporate Design

vum Julia Hell

Client: Mrs T

A' Design Award an Bronze Gewënner an der Kategorie Grafik

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Verifizéierte Präisgewënner

Präisstatus fir #60957 verifizéieren

Op Waardlëscht setzen Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Mrs T Corporate Design

Mrs T ass e Corporate Design fir eng feine Liewensmëttel-Manufaktur, déi Téi als Zutat a Backwaren a Delikatessen benotzt. D'visuell Identitéit huet en propperen an eleganten Look, mat haaptsächlech wäisser Verpackung, déi vun dräi Firmefaarwen ënnerstëtzt gëtt. D'Logo fonctionnéiert wéi e Kader, deen all Artikel markéiert, deen an der Manufaktur hiergestallt gëtt, an et gëtt an gëllener Heeschfolie op de Visittkaarten applizéiert. Déi ausgewielte Schrëftaarten erënneren un handgeschriwwe Etiketten an ënnersträichen den handgemaachte Charakter vun de Produkter. Táschen a Glaskréck ginn vun baussen verschlossen a beschrëft, fir d'Iesswueren am Inneren ze schützen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Mrs T Corporate Design ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Mrs T Corporate Design e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Mrs T Corporate Design erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensiounen & Verpackung: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Tags: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Produktiounstechnologie: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Design Erausfuerderung: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Fuerschung: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiratioun: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Projetdauer: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Operatiounsablaf: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Teammemberen: Frontend Developer: Jannis Hell
Bildnoweis: All Images: Photographer / Jannis Hell, 2017