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Twiggle Verpackung fir Kraidertéi vum Dheeraj Bangur

D'Wierk Twiggle Verpackung fir Kraidertéi vum Designer Dheeraj Bangur ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Eisen an der Wettbewerbskategorie Verpackungsdesign.


EisenVerpackung· 2026

Twiggle Verpackung fir Kraidertéi

vum Dheeraj Bangur

Client: Brandsthan

A' Design Award an Eisen Gewënner an der Kategorie Verpackung

6,695

Verifizéierte Präisgewënner

Präisstatus fir #182491 verifizéieren

Faarwen

Den Design

Iwwer Twiggle Verpackung fir Kraidertéi

D'Twiggle Téi-Verpackung ass e kohärent visuellt System, dat fir véier Kraidertéien entworf gouf: Hibiskus, Kamillen, Zitrounegras a Peffermënz. All Variant gëtt duerch eng dedizéiert Faarfpalett an eng detailléiert botanesch Illustratioun ënnerscheet, wat eng kloer Produktidentifikatioun erméiglecht. Eng fette Typographie verbessert d'Liesbarkeet, wärend e strukturéiert Layout d'Informatioune effizient organiséiert. Déi balancéiert Kompositioun schaaft eng staark Presenz am Regal an eng visuell Kontinuitéit iwwer déi ganz Palett, wat zu enger liewegter awer organiséierter Verpackungsléisung féiert, déi d'Erkennung an d'Differenzéierung verstäerkt.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Twiggle Verpackung fir Kraidertéi ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Twiggle Verpackung fir Kraidertéi eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Twiggle Verpackung fir Kraidertéi gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften
Twiggle Tea Packaging is a vibrant identity system developed for four herbal infusions—Hibiscus, Chamomile, Lemongrass, and Peppermint. Each variant uses a distinct chromatic code and botanical illustration to differentiate on the shelf instantly. Bold typography ensures high legibility, while clean layout hierarchy enhances clarity of benefits. The design balances youthful energy with structured branding, creating strong shelf impact and cohesive brand recall across the range.
Dimensiounen & Verpackung
Twiggle Tea Packaging is designed as a rectangular paperboard carton with dimensions 95 mm width x 70 mm depth x 150 mm height. The front panel features a vertical front of pack layout, while the back panel adapts the same visual system into a horizontal composition to maintain brand continuity. The structure supports efficient shelf stacking and clear visibility. The design is prepared in vector format with print ready CMYK color specifications, defined bleed, and die line alignment for accurate offset printing and consistent production output.
Tags
Twiggle, Herbal Tea, Famous Indian Tea, Tea Packaging Design, Best Herbal Tea, Brandsthan,
Produktiounstechnologie
Twiggle Tea Packaging was developed using vector-based design methodology to ensure precision and scalability. Each variant employs a controlled color-coded system supported by custom botanical illustrations & realistic photographs created through simplified geometric construction. A structured grid layout was applied to maintain hierarchy and alignment. The packaging is optimized for offset printing on high-quality paperboard with matte finish, selective spot UV, and optional embossing for brand elements, ensuring visual clarity, tactile quality, and consistent reproduction across production batches.
Design Erausfuerderung
The primary challenge was balancing playful visual energy with clear product communication across multiple variants. Excessive color risked reducing readability, while minimal layouts weakened shelf impact. Another difficulty was maintaining consistency while allowing each herbal variant to feel distinct. Print limitations and color accuracy in production required controlled palettes and simplified illustrations. The solution involved a structured grid, disciplined typography, and carefully calibrated color coding, achieving strong differentiation without compromising clarity, hierarchy, or production feasibility.
Fuerschung
Qualitative and observational research was conducted to understand herbal tea purchase behavior. The objective was to improve shelf recognition and benefit communication. Methodology included retail audits, visual comparison studies, and color association mapping. Data was collected using market photography, competitor analysis, and quick user preference surveys. Participants included regular tea consumers and retail shoppers. Results showed strong preference for color coded variants and clear botanical cues. Insights led to structured hierarchy and bold differentiation, improving visibility, recall, and clearer wellness communication in real retail environments.
Inspiratioun
The inspiration emerged from the natural vitality of herbal ingredients and the desire to make wellness visually expressive. Research into consumer behavior in retail environments highlighted the need for strong color coding and immediate benefit communication. Botanical forms were simplified into bold, modern compositions to enhance recognition. The design merges playful energy with structured hierarchy, ensuring clarity, emotional warmth, and strong shelf presence.
Projetdauer
The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
Operatiounsablaf
Twiggle Tea Packaging is designed for simple and intuitive interaction. The clear front layout helps users quickly identify the herbal variant through color and botanical illustration. Key benefits are visible at a glance, supporting fast decision making in retail environments. The carton opens from the top, allowing easy access to tea bags inside. Consistent visual coding across variants helps users recognize flavors during repeat purchase. The structured layout improves readability, while the balanced design enhances shelf visibility and overall user experience.

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Gutt Design verdéngt grouss Unerkennug

Den A' Design Award ass eng international, vu Jury bewäert Auszeechnung fir gutt Design. Maacht mat beim A' Design Award fir eng Chance ze kréien, meritokratesch Unerkennug ze verdéngen, Bekanntheet, Prestige an Publizitéit fir Är Aarbecht ze gewannen. Nominéiert Äert Wierk fir den A' Design Award a konkurréiert ëm de begéierten A' Design Präis.

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