Craftoria Primary Function: Markenidentitéit vum Cansu Dagbagli Ferreira

D'Wierk Craftoria Primary Function: Markenidentitéit vum Designer Cansu Dagbagli Ferreira ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2026

Craftoria Primary Function: Markenidentitéit

vum Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award an Bronze Gewënner an der Kategorie Grafik

7,283

Verifizéierte Präisgewënner

Präisstatus fir #181322 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Craftoria Primary Function: Markenidentitéit

Book Text: D'Rebranding vu Craftoria erfuerscht d'Schnëttstell tëscht historesche Konschtbeweegungen a moderne Wellness-Ritualer. Inspiréiert vun der Konschtszene vun den 1920er Joren, notzt d'Identitéit eng verfeinert Serif-Wuertmark a Victorianesch Illustratioun fir Mol-no-Zuelen-Setën als eng sophistéiert, meditativ Aktivitéit ze positionéieren. Den strukturellen Design vum Mailer-Verpackung erméiglecht den Iwwergank vun engem baussenzege Minimalismus zu engem héichkontrastreichen, faarweräiche Bannenraum a formaliséiert d'Auspaken als en Don zu kreativer Fokusséierung. Dëse kohärente System verbënnt nostalgesch Handwierkskonscht mat modernem Lifestyle-Design fir d'Erfahrung vum Hobbyist ze héijen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Craftoria Primary Function: Markenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Craftoria Primary Function: Markenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Craftoria Primary Function: Markenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Dimensiounen & Verpackung: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Tags: art, painting, hobby, vintage, illustration
Produktiounstechnologie: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Design Erausfuerderung: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Fuerschung: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Inspiratioun: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Projetdauer: 6 months, France and USA
Operatiounsablaf: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.