Shangze Fruit Music Farm Cadeausbox vum Enfonad

D'Wierk Shangze Fruit Music Farm Cadeausbox vum Designer Enfonad ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2026

Shangze Fruit Music Farm Cadeausbox

vum Enfonad

Client: Datong City Dongtian Mining Co., Ltd.

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

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Präisstatus fir #175429 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Shangze Fruit Music Farm Cadeausbox

Shangze Fruit Music Farm ass eng Cadeausbox fir Tomaten, geformt wéi e Retro-Kassetterecorder. D'Grafiken, d'Faarwen an d'Struktur erënneren un de visuelle Stil vun de 1960er bis 1980er Joren. E Musekmodul gëtt aktivéiert, wann d'Box opgemaach gëtt, an spillt d'Markenhymn, déi vun engem klassesche Lidd adaptéiert gouf. Flaach Illustratioune vu Radioen, Bitzmaschinnen, Filmrullen a Palmblatfächere gi benotzt, zesumme mam Markefigur Fanxi. Tomateförmeg Huelraim am Interieur halen d'Uebst a schützen et beim Transport. Orange gëtt als Haaptfaarf benotzt, fir jonk Keefer unzeschwätzen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Shangze Fruit Music Farm Cadeausbox ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Shangze Fruit Music Farm Cadeausbox e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Shangze Fruit Music Farm Cadeausbox erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Dimensiounen & Verpackung: 4000*3000px
Tags: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Produktiounstechnologie: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Design Erausfuerderung: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Fuerschung: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Inspiratioun: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Projetdauer: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Operatiounsablaf: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Teammemberen: Yifeng Qu,
Hanxiao Wang