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Dukang Soullink Alkohol-Verpackung vum Wei Li

D'Wierk Dukang Soullink Alkohol-Verpackung vum Designer Wei Li ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.


BronzeVerpackung· 2026

Dukang Soullink Alkohol-Verpackung

vum Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

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Den Design

Iwwer Dukang Soullink Alkohol-Verpackung

Dukang Soullink ass en Verpackungsdesign fir e Cadeaus-Set mat zwou Flaschen Alkohol. De Set enthält 580 Milliliter Baijiu an zwou Flaschen vun 322 an 258 Milliliter, mat engem Alkoholgehalt vu 52 Prozent. D'Cadeausbox moosst 125 mol 96 mol 160 Millimeter. Schallwelle-Rippele si an d'Flasche mat Kristalltextur agravéiert, an déi zwou Flasche bilden ee komplett Muster, wa se niefteneen opgestallt ginn. Silikon-Pads an der Box absorbéieren d'Stéiss. Den Design iwwersetzt d'Thema vun enker Frëndschaft an eng visuell Sprooch fir gesellegt Drénken a Schenken.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Dukang Soullink Alkohol-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Dukang Soullink Alkohol-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Dukang Soullink Alkohol-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften
Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
Dimensiounen & Verpackung
Width 125mm x Depth 96mm x Height 160mm
Tags
Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
Produktiounstechnologie
Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process.
Design Erausfuerderung
Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords.
Fuerschung
Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
Inspiratioun
The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
Projetdauer
2025-07-01
Operatiounsablaf
52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
Teammemberen
Liu Xinhui, Dong Jinghong, Li Wei

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Gutt Design verdéngt grouss Unerkennug

Den A' Design Award ass eng international, vu Jury bewäert Auszeechnung fir gutt Design. Maacht mat beim A' Design Award fir eng Chance ze kréien, meritokratesch Unerkennug ze verdéngen, Bekanntheet, Prestige an Publizitéit fir Är Aarbecht ze gewannen. Nominéiert Äert Wierk fir den A' Design Award a konkurréiert ëm de begéierten A' Design Präis.

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