Su Jiu Dong Po Likör-Verpackung vum Liandong Zhang and Xueqian Zhang

D'Wierk Su Jiu Dong Po Likör-Verpackung vum Designer Liandong Zhang and Xueqian Zhang ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2025

Su Jiu Dong Po Likör-Verpackung

vum Liandong Zhang and Xueqian Zhang

Client: Jiangsu Shuanggou Distillery Co., Ltd

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

13,521

Verifizéierte Präisgewënner

Präisstatus fir #170849 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Su Jiu Dong Po Likör-Verpackung

Su Jiu Dong Po ass e Set vu véier Likörfläschen, dat vun der Poesie an dem Liewe vum Dichter Su Shi inspiréiert ass. All Fläsch representéiert eng Etapp vum Liewe vum Dichter, vun enger blénnender Jugend bis zu engem fräigeeschtege spéidere Liewensalter. D'Fläschen si aus engem glas-kristallwäisse Material gemaach a folgen der streamlinter Meiping-Pruumevase-Form, mat enger verenkter Ëffnung an engem volle Kierper, deen un d'Porzelan vun der Song-Dynastie erënnert. D'Ausseflächt ass a Relief geschnëtzt, an d'Textur wiesselt vun dicht bis spärlech fir de Floss vun engem Floss ze evozéieren. Poetesch Bildsprooch gëtt an eng visuell an haptesch Erfarung ëmgewandelt.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Su Jiu Dong Po Likör-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Su Jiu Dong Po Likör-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Su Jiu Dong Po Likör-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Dimensiounen & Verpackung: 300mmX120mmX420mm
Tags: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Produktiounstechnologie: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Design Erausfuerderung: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Fuerschung: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Inspiratioun: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Projetdauer: 2024.5-2025.1 Nanjing, Jiangsu province
Operatiounsablaf: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Teammemberen: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Bildnoweis: Jiangsu Shuanggou Distillery Co., Ltd