Kweichow Moutai Spirituosen-Verpackung vum Yi Huang and Pei Luo

D'Wierk Kweichow Moutai Spirituosen-Verpackung vum Designer Yi Huang and Pei Luo ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2025

Kweichow Moutai Spirituosen-Verpackung

vum Yi Huang and Pei Luo

Client: Moutai Industrial Design Center

A' Design Award an Gold Gewënner an der Kategorie Verpackung

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Kweichow Moutai Spirituosen-Verpackung

Kweichow Moutai ass en Verpackungsdesign fir e chinesesche Spirituos, deen a Japan verkaaft gëtt. D'Fläschform baséiert op der klassescher Moutai-Fläsch an iwwerhëlt d'Faarwen an de Charakter vum Ru-Ofen-Porzeläin, dat an der Tang-Dynastie ugefaangen huet. D'Kalligraphie op der Verpackung staamt aus engem Gedicht vum japanesche Poet Prënz Nagaya, dat wärend der Tang-Dynastie geschriwwe gouf. Deeselwechte Saz stoung op Hëllefsgidder, déi vu Japan op Wuhan geschéckt goufen, an erënnert un de laange kulturellen Austausch tëscht deenen zwee Länner. D'Verpackung moosst 77 mol 77 mol 173 Millimeter. Den Design déngt als Medium fir de kulturellen Austausch.

D'Unerkennung

Iwwer den A' Design Award an Gold

Kweichow Moutai Spirituosen-Verpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Kweichow Moutai Spirituosen-Verpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Kweichow Moutai Spirituosen-Verpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimensiounen & Verpackung: 77x77x173mm
Tags: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Produktiounstechnologie: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Design Erausfuerderung: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Fuerschung: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspiratioun: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Projetdauer: Renhuai city 24 July 2023 - 7 August 2023
Operatiounsablaf: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Teammemberen: Design Director [Yi Huang]
Creative Director [Pei Luo]
Bildnoweis: Moutai Industrial Design Center