Espada Selvagem Visuell Identitéit vum Pedro Panetto

D'Wierk Espada Selvagem Visuell Identitéit vum Designer Pedro Panetto ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2025

Espada Selvagem Visuell Identitéit

vum Pedro Panetto

Client: Pedro Panetto

A' Design Award an Bronze Gewënner an der Kategorie Grafik

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Espada Selvagem Visuell Identitéit

Espada Selvagem ass eng visuell Identitéit fir e mëttelalterlecht Fechtclub a Brasilien. D'Design ass vun de Beeschten aus der antiker Heraldik inspiréiert, op eng modern Aart a Weis nei interpretéiert. E Jaguar gouf ausgewielt, well dëst Déier an Brasilien heemesch ass an Geschwindegkeet, Energie a Konkurrenzfäegkeet suggeréiert. D'Flecke vum Jaguar ginn duerch Krees gebilt, déi och e Gefill vu Bewegung erschafen. D'Zeechnung follegt d'Proportioun vum Goldene Schnëtt. D'Symbol ass am Vektorformat opgebaut, sou datt d'Identitéit op Uniformen, Patchen, Bicher, Medaillen, Fändelen a Sozial Medien a ville Gréissten applizéiert ka ginn.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Espada Selvagem Visuell Identitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Espada Selvagem Visuell Identitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Espada Selvagem Visuell Identitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensiounen & Verpackung: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Produktiounstechnologie: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Erausfuerderung: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Fuerschung: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiratioun: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Projetdauer: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operatiounsablaf: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.