Daity Fruuchtegt Waasseräis vum Mohsen Koofiani

D'Wierk Daity Fruuchtegt Waasseräis vum Designer Mohsen Koofiani ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2025

Daity Fruuchtegt Waasseräis

vum Mohsen Koofiani

Client: Zarrin Ghazal Co. - DAITY Ice cream

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

13,599

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Präisstatus fir #170509 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Daity Fruuchtegt Waasseräis

Den Design ass an engem modernen a vibrantem Pop-Art Stil erstallt. D'Benotzung vu schaarfe, vum Summer inspiréierte Faarwen a Kombinatioun mat grousser, gutt liesebarer Typographie stellt en Haaptmerkmal vun dësem Design duer an garantéiert eng séier Informatiounsiwwermëttlung un d'Publikum. Déi erausgesichte Faarwen baséieren op de Goûten vun de Produkter a schafen eng visuell Attraktioun fir Kanner, e Gefill vu Spaass fir Teenager an iwwermëttelen Qualitéit a Gesondheet fir Erwuessener.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Daity Fruuchtegt Waasseräis ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Daity Fruuchtegt Waasseräis e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Daity Fruuchtegt Waasseräis erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Dimensiounen & Verpackung: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tags: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Produktiounstechnologie: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Design Erausfuerderung: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Fuerschung: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspiratioun: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Projetdauer: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Operatiounsablaf: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Bildnoweis: Creator and design Mohsen Koofiani