Serasa Digital Mobil App vum Rodolpho Henrique

D'Wierk Serasa Digital Mobil App vum Designer Rodolpho Henrique ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Eisen an der Wettbewerbskategorie Mobil Technologien, Applikatiounen a Software Design.

EisenMobil· 2025

Serasa Digital Mobil App

vum Rodolpho Henrique

Client: Serasa

A' Design Award an Eisen Gewënner an der Kategorie Mobil

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Faarwen

Den Design

Iwwer Serasa Digital Mobil App

Serasa ass eng Kreditauskunftsagence déi Kredit-Score-Daten fir méi wéi eng Milliard Individuen sammelt an zesummestellt. Dëst Projet hat als Zil déi existéierend B2B-Plattform mat engem staarke Fokus op Benotzerbedürfnisser ze iwwerschaffen. Aus enger Produktperspektiv war d'Zil d'Kundesupport-Ufroen ze miniméieren an d'Konversiounsquote ze erhéijen. Déi Haaptherausfuerderung war et d'B2B-Plattform mat enger benotzerzentréierter Perspektiv nei ze denken an enger Industrie wou d'Vertrauen a Kreditdéngschter nach net breet etabléiert ass.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Serasa Digital Mobil App ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Serasa Digital Mobil App eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Serasa Digital Mobil App gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Dimensiounen & Verpackung: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Tags: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Produktiounstechnologie: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Design Erausfuerderung: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Fuerschung: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Inspiratioun: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Projetdauer: The projects started in January 2023 and finished in December 2023
Operatiounsablaf: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Teammemberen: Rodolpho Henrique
Bildnoweis: Rodolpho Henrique