HarvardXR 2024 Visuell Identitéit vum Yutong Wang

D'Wierk HarvardXR 2024 Visuell Identitéit vum Designer Yutong Wang ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2025

HarvardXR 2024 Visuell Identitéit

vum Yutong Wang

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

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Verifizéierte Präisgewënner

Präisstatus fir #167298 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer HarvardXR 2024 Visuell Identitéit

Extended Intelligence benotzt generativ Design fir eng dynamesch visuell Identitéit ze schafen, déi AI an XR reflektéiert. Mat prozeduraler Generatioun an C4D integréieren zoufälleg Pixel-Matrixen AI an XR, wat d'Themen vun der Konferenz verstäerkt. Dëst skaléierbaat System passt sech iwwer digital Écrans, Beschilderung a Dréckmaterialien un. Eng strukturéiert Faarfpalette differenzéiert d'Participanten-Identitéiten a garantéiert Kloerheet. Duerch d'Notzen vu generativen Techniken verkierpert d'Identitéit Innovatioun a zukunftsorientéiert Design.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

HarvardXR 2024 Visuell Identitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt HarvardXR 2024 Visuell Identitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. HarvardXR 2024 Visuell Identitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
Dimensiounen & Verpackung: The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
Tags: brand identity, branding, visual identity, experience design, conference
Produktiounstechnologie: The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
Design Erausfuerderung: A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
Fuerschung: This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
Inspiratioun: The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
Projetdauer: The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
Operatiounsablaf: This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.