Jian Shan Jian Shui Verpackte Spirituosen vum Jing Chen

D'Wierk Jian Shan Jian Shui Verpackte Spirituosen vum Designer Jing Chen ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2024

Jian Shan Jian Shui Verpackte Spirituosen

vum Jing Chen

Client: Jing Chen

A' Design Award an Gold Gewënner an der Kategorie Verpackung

153,304

Verifizéierte Präisgewënner

Präisstatus fir #160933 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Jian Shan Jian Shui Verpackte Spirituosen

Modern Verpackungsdesign ass net méi just eng einfach Funktioun fir Wueren ze schützen, mee steet méi fir d'Iwwerdroung vun Ëmweltschutzkonzepter an d'Erhéijung vum Produktwäert. De rezenten Designforum huet drop higewisen datt ugesiichts vun ekologesche Erausfuerderungen gréng Verpackung graduell en neien Trend gëtt, a biologesch ofbaubar Materialien a Recycling-Design gi favoriséiert. Doriwwer eraus ass Innovatioun och en Industrietrend, a Konzepter wéi personaliséiert Customisatioun beaflossen graduell d'Grenzen vun der Verpackung.

D'Unerkennung

Iwwer den A' Design Award an Gold

Jian Shan Jian Shui Verpackte Spirituosen ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Jian Shan Jian Shui Verpackte Spirituosen eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Jian Shan Jian Shui Verpackte Spirituosen erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Dimensiounen & Verpackung: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Tags: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Produktiounstechnologie: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Design Erausfuerderung: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Fuerschung: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspiratioun: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Projetdauer: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Operatiounsablaf: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.