D'Wierk Banquet Chinese Baijiu Alkoholverpackung vum Designer Ying Song Brand Design Shenzhen Co., Ltd ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2024

Banquet Chinese Baijiu Alkoholverpackung

vum Ying Song Brand Design Shenzhen Co., Ltd

Client: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #160778 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Banquet Chinese Baijiu Alkoholverpackung

Banquet ass en Verpackungsdesign fir chinesesche Baijiu, e destilléierte Schnaps. D'Fläsch ass aus Keramik gemaach a seng Form léint sech un traditionell chinesesch Vasen un. Déi himmelblo Faarf bezitt sech op d'Ru-Uewenkeramik aus der Song-Dynastie, an déi minimalistesch Form follegt der Ästhetik vun der Song-Dynastie. De Verschloss ass aus enger Legéierung gemaach an dréit dat chinesescht Schrëftzeeche fir Banquet a sengem Zentrum. D'Fläsch moosst 87 op 87 op 305 Millimeter a kann erëmbenotzt ginn. D'Ouverture gëtt ewechgeholl an ëmgedréint, sou datt d'Fläsch als Blummevase déngt, während de Verschloss zu enger Räucherbasis gëtt.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Banquet Chinese Baijiu Alkoholverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Banquet Chinese Baijiu Alkoholverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Banquet Chinese Baijiu Alkoholverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Dimensiounen & Verpackung: A bottle / 87mm x 87mm x 305mm / ceramics, metals/
Tags: Chinese Baijiu packaging, packaging design, reused
Produktiounstechnologie: We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
Design Erausfuerderung: How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
Fuerschung: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiratioun: The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.

Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.

Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base

The design reflects the elegant life of Song people.
Projetdauer: The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
Operatiounsablaf: Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Teammemberen: Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu
Bildnoweis: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen