D'Wierk Yihe Dim Sum Verpackungsdesign vum Designer Ye Zhang ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.
BronzeVerpackung· 2024
Yihe Dim Sum Verpackungsdesign
vum Ye Zhang
Client: Beijing Jiaotong University
A' Design Award an Bronze Gewënner an der Kategorie Verpackung
Verifizéierte Präisgewënner
Präisstatus fir #159111 verifizéierenDen Design
Iwwer Yihe Dim Sum Verpackungsdesign
Yihe Dim Sum ass e Verpackungsdesign fir eng Pâtisserie-Mark am Pekinger Stil, déi am Summerpalais verkaaft gëtt. D'Ausseschachtel mëcht 230 op 230 op 60 Millimeter a beinhalt véier méi kleng Schachtelen vun 110 op 110 op 45 Millimeter. Véier bekannte Plazen aus dem Summerpalais sinn illustréiert, fir déi véier Gebäckaromen duerzestellen. Déi Illustratiounen kombinéieren traditionell chinesesch Architektur mat engem Pop-Art-Stil an Collage-Elementer aus traditionelle Molereien. D'Schachtel gëtt mat UV-Drock, engem Pabéier-Zwëschenlag, bronzéiertem Säittext an ausgestanzten Kanten fir méi Robustheet hiergestallt.
D'Unerkennung
Iwwer den A' Design Award an Bronze
Yihe Dim Sum Verpackungsdesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Yihe Dim Sum Verpackungsdesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Yihe Dim Sum Verpackungsdesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Hannert dem Design
Press Kit
Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.
- Eenzegaarteg Eegeschaften
- To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
- Dimensiounen & Verpackung
- Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm - Tags
- The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
- Produktiounstechnologie
- The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
- Design Erausfuerderung
- The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
- Fuerschung
- Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging. - Inspiratioun
- The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent. - Projetdauer
- The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
- Operatiounsablaf
- The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
- Patenten
- This work is all original images not copyrighted.
- Teammemberen
- Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou - Bildnoweis
- This work is all original images not copyrighted.
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