Summer Palace Tour Markendesign vum YeZhang

D'Wierk Summer Palace Tour Markendesign vum Designer YeZhang ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Gold an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

GoldGrafik· 2024

Summer Palace Tour Markendesign

vum YeZhang

Client: Beijing Jiaotong University

A' Design Award an Gold Gewënner an der Kategorie Grafik

244,004

Verifizéierte Präisgewënner

Präisstatus fir #158812 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Summer Palace Tour Markendesign

Summer Palace Tour ass e Markendesign, dat fir eng Jubiläumstour vum Summerpalais zu Peking geschaf gouf. Dräi grouss architektonesch Ensemblen ginn an engem 2.5D-Stil illustréiert, mat méi wéi 20 traditionelle chinesesche Gebaier, a Schwaarz, Rout a Gréng. Den Design gëtt op Publizitéitsmaterial, Bürosartikelen a Souveniren applizéiert, gedréckt op gestrachenem Konschtpabeier a Kraftpabeier mat Siebdrock a Goldprägung. Eng Kraftpabeier-Këscht enthält zwee Posteren, véier Schlësselunhänger, Klebeband, en Enveloppe an en Notizbuch. D'Visiteure kënnen d'Gaardenierwe sou an der Hand mat sech droen.

D'Unerkennung

Iwwer den A' Design Award an Gold

Summer Palace Tour Markendesign ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Summer Palace Tour Markendesign eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Summer Palace Tour Markendesign erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimensiounen & Verpackung: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Tags: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Produktiounstechnologie: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Design Erausfuerderung: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Fuerschung: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspiratioun: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Projetdauer: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Operatiounsablaf: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patenten: This work is all original images not copyrighted.
Teammemberen: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Bildnoweis: This work is all original images not copyrighted.