Arts Fund Visuell Identitéit vum Zeyu Wu

D'Wierk Arts Fund Visuell Identitéit vum Designer Zeyu Wu ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2024

Arts Fund Visuell Identitéit

vum Zeyu Wu

Client: Yilin Wang

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

94,979

Verifizéierte Präisgewënner

Präisstatus fir #157359 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Arts Fund Visuell Identitéit

Arts Fund ass e visuellt Identitéitssystem, dat fir e Talentfërderprogramm am Beräich Charakterdesign entwéckelt gouf. Den Design kombinéiert d'Buschtawen CUZ mat traditionelle Motiver vun der chinesescher Oper. Chinesesch Elementer ginn zesumme mat laténgesche Buschtawe plazéiert, fir de kulturellen Austausch tëscht Ost a West auszedrécken. De Gesamtkader follegt dem Schwäizer internationalistesche Stil, deen duerno duerch d'CUZ-Buschtaweforme gebrach gëtt, wat eng Form ergëtt, déi souwuel funktionell wéi och postmodern ass. De System gëtt op Plakater, Flyeren, Invitatiounen a Bannere applizéiert. D'Zil ass et, d'chinesesch Operkultur mat engem jonke Publikum ze deelen.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Arts Fund Visuell Identitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Arts Fund Visuell Identitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Arts Fund Visuell Identitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimensiounen & Verpackung: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Tags: regional culture，Tangible cultural heritage，Graphic design
Produktiounstechnologie: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Design Erausfuerderung: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Fuerschung: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspiratioun: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Projetdauer: The project started in Hangzhou in February 2023 and will end in October 2023.
Operatiounsablaf: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Teammemberen: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu