Travel Buddy Browser-Spill vum Stefan Maier-Wimmer

D'Wierk Travel Buddy Browser-Spill vum Designer Stefan Maier-Wimmer ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Eisen an der Wettbewerbskategorie Reklamm, Marketing a Kommunikatiounsdesign.

EisenReklamm· 2024

Travel Buddy Browser-Spill

vum Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award an Eisen Gewënner an der Kategorie Reklamm

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Verifizéierte Präisgewënner

Präisstatus fir #153173 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Travel Buddy Browser-Spill

Travel Buddy ass en interaktiv Abenteuer dat spilleresch d'Produkter vu Holiday Extras weist. D'Parallax-Spillwelt kreéiert eng virtuell Reesenerliefnes wärend d'Spiller navigéieren. An der Roll vun engem Reesbegleeder guidéieren d'Spiller e Koppel bei der Vakanzplannung a bidden Tipps fir eng erfollegräich Rees. Den Rotschléi féiert zu engem humorvollen Reestyp-Test, deen dat eegent Vakanzverhalten opdeckt. Nieft dem Entdecken vun der Produktpalette gewannen d'Spiller Asiichten an hir eege Reespreferenzen.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Travel Buddy Browser-Spill ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Travel Buddy Browser-Spill eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Travel Buddy Browser-Spill gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensiounen & Verpackung: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Produktiounstechnologie: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Erausfuerderung: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiratioun: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Projetdauer: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operatiounsablaf: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Teammemberen: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel