Transatlantic Innovation Week Evenement Kommunikatioun vum Stefan Maier-Wimmer

D'Wierk Transatlantic Innovation Week Evenement Kommunikatioun vum Designer Stefan Maier-Wimmer ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Eisen an der Wettbewerbskategorie Reklamm, Marketing a Kommunikatiounsdesign.

EisenReklamm· 2024

Transatlantic Innovation Week Evenement Kommunikatioun

vum Stefan Maier-Wimmer

Client: U.S. Konsulat München

A' Design Award an Eisen Gewënner an der Kategorie Reklamm

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Verifizéierte Präisgewënner

Präisstatus fir #153141 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Transatlantic Innovation Week Evenement Kommunikatioun

D'Transatlantic Innovation Week, organiséiert vun der US Ambassade an all fënnef Generalkonsulater, ass e méidäege Event deen sech op d'däitsch-amerikanesch Partnerschaft an hir breet innovativ Kraaft konzentréiert. Ënner dem Motto vun dësem Joer "creativity unbound" goufen en Event-Trailer, eng Landing Page an e komplette Social-Media-Toolset fir d'Event-Partner designt. De Key Visual vum Event kombinéiert de Motto mat der Iddi vun der Partnerschaft als iwwergreifend Botschaft.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Transatlantic Innovation Week Evenement Kommunikatioun ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Transatlantic Innovation Week Evenement Kommunikatioun eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Transatlantic Innovation Week Evenement Kommunikatioun gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Tags: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Produktiounstechnologie: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Design Erausfuerderung: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Inspiratioun: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Projetdauer: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Operatiounsablaf: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Teammemberen: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht