Sogno Jewelry Design Marken-Identitéitssystem vum Named Co. Creative Agency

D'Wierk Sogno Jewelry Design Marken-Identitéitssystem vum Designer Named Co. Creative Agency ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Bronze an der Wettbewerbskategorie Reklamm, Marketing a Kommunikatiounsdesign.

BronzeReklamm· 2023

Sogno Jewelry Design Marken-Identitéitssystem

vum Named Co. Creative Agency

Client: Sogno

A' Design Award an Bronze Gewënner an der Kategorie Reklamm

31,616

Verifizéierte Präisgewënner

Präisstatus fir #151075 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Sogno Jewelry Design Marken-Identitéitssystem

Sogno Jewelry Design ass e Marken-Identitéitssystem, deen fir eng Schmuckmark entwéckelt gouf. D'Logo ass vu Planzeformen ofgeleet, mat enger Kurve, déi un e Stängel erënnert, an Detailer vu Blieder, déi op eng Serif-Schrëfttyp higefüügt goufen. De Feigebam gëtt als Haaptmotiv benotzt. E Krees ass dat zentraalt Element an bezitt sech op en Rank an op d'Verbindung tëscht zwou Persounen. D'Identitéit gëtt op Illustratiounen, Faarwen, Beschëlderungen, Akaafstuten, d'Geschäftsinneneinriichtung an Bestellungsformulairen ugewannt. D'Ronn Rank-Etui geet op wéi eng bléiend Blumm, a fofzeg Prototypen goufen getest.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Sogno Jewelry Design Marken-Identitéitssystem ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Sogno Jewelry Design Marken-Identitéitssystem e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Sogno Jewelry Design Marken-Identitéitssystem erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Erausfuerderung: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Fuerschung: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiratioun: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Projetdauer: The project started in October 2020 in Seoul, and finished in March 2021.
Operatiounsablaf: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

D'Pressemëtteelung liesen

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