Inspiration Season Poster vum Chunyang Wang and Qianqian Yao

D'Wierk Inspiration Season Poster vum Designer Chunyang Wang and Qianqian Yao ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2023

Inspiration Season Poster

vum Chunyang Wang and Qianqian Yao

Client: Hangzhou Loft49

A' Design Award an Bronze Gewënner an der Kategorie Grafik

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Inspiration Season Poster

Inspiration Season ass de Haaptvisuellen Design fir e Design-Forum, dat an engem urbanen Kreativpark zu Hangzhou stattfënnt. De Park gouf aus enger fréierer Chemiefaserfabrik ëmgewandelt, an blot Wollgarn gouf ausgewielt fir d'Vergaangenheet an d'Géigewaart vun de Gebaier ze verbannen. D'statesch Poster mëcht 841 op 594 Millimeter, wärend d'Bewegungsposter zéng Sekonnen an engem vertikale Format dauert. Richteg hänken Woll gouf a 4K mat enger Kamera a Schienesystemer gefilmt, duerno geschnidden, faarflech bewäert a komponéiert. D'Zidderen vum Garn dréckt de Moment vun der Inspiratioun aus.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Inspiration Season Poster ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Inspiration Season Poster e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Inspiration Season Poster erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Dimensiounen & Verpackung: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Tags: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Produktiounstechnologie: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Design Erausfuerderung: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Fuerschung: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Inspiratioun: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Projetdauer: Created in Hangzhou China in August 2022
Operatiounsablaf: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Teammemberen: Chunyang Wang
Qianqian Yao