The Dark Side of the Moon Léift Bréif vum Maria-Luisa Uth

D'Wierk The Dark Side of the Moon Léift Bréif vum Designer Maria-Luisa Uth ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2023

The Dark Side of the Moon Léift Bréif

vum Maria-Luisa Uth

Client: Fortuna Design Studio

A' Design Award an Bronze Gewënner an der Kategorie Grafik

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Verifizéierte Präisgewënner

Präisstatus fir #147779 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer The Dark Side of the Moon Léift Bréif

The Dark Side of the Moon ass e Léiftbréif deen eng traditionell chinesesch Léiftgeschicht erzielt. Dëse Projet feiert gutt al Printdesign mat Fokus op Typ, Illustratiounen, Grafikdesign a Materialien. De Pak vum Bréif mécht op an déi donkel Säit vum Mound gëtt sichtbar. De Bréif ass geklappt wéi eng Tasche Portemonnaie, eng Klappmethod aus Japan, déi sech am 18. Joerhonnert an Europa gemaach huet a populär gouf als Liebesbréif Klappmethod. De gebrauchte Pabeier, deen ouni Rëss geklappt ka ginn an deen duerchscheinend ass, léisst déi zwou Säiten vum Bréif mellen wann se géint d'Liicht halen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

The Dark Side of the Moon Léift Bréif ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt The Dark Side of the Moon Léift Bréif e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. The Dark Side of the Moon Léift Bréif erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Dimensiounen & Verpackung: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Tags: graphic design, illustration, print, type design, package design
Produktiounstechnologie: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Design Erausfuerderung: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Fuerschung: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspiratioun: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Projetdauer: started August in Hangzhou and finished November in Hangzhou
Operatiounsablaf: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Bildnoweis: Qianli Ma, Maria-Luisa Uth