Spectrum Illustratioun vum Arata Yokoyama

D'Wierk Spectrum Illustratioun vum Designer Arata Yokoyama ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2023

Spectrum Illustratioun

vum Arata Yokoyama

Client: Arata Yokoyama

A' Design Award an Bronze Gewënner an der Kategorie Grafik

12,792

Verifizéierte Präisgewënner

Präisstatus fir #144936 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Spectrum Illustratioun

Spectrum ass eng digital Illustratioun, déi japanesch Stroossemod am Stil vum japanesche Anime duerstellt. D'Wierk vermeit Photorealismus a benotzt liewege Faarwen op eng flaach Aart a Weis, déi trotzdeem optesch natierlech erschéngt. Den Hannergrond stellt d'Neonluechten vun Tokyo duer, wou d'Formen bewosst vereinfacht sinn fir en schaarfen, flaache a liichtende Effekt ze erreechen. Elementer vum westleche Grafikdesign ginn mat japanescher Charakterillustratioun kombinéiert. Spectrum gouf mat Adobe Photoshop CC gezeechent. D'Zil ass et, de Stil souwuel fir Publikum bannent wéi och ausserhalb vu Japan kloer ze maachen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Spectrum Illustratioun ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Spectrum Illustratioun e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Spectrum Illustratioun erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Dimensiounen & Verpackung: 8000 x 5678 pixel, 400dpi, RGB
Tags: street fashion, anime, character design, japanese illustration, vivid color
Produktiounstechnologie: Drawing with Adobe Photoshop CC
Design Erausfuerderung: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Fuerschung: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspiratioun: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Projetdauer: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Operatiounsablaf: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Bildnoweis: #1: Illustrator NaBaBa, Private Work, 2020.