Bank of England Fotografie vum Matteo Ruisi

D'Wierk Bank of England Fotografie vum Designer Matteo Ruisi ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Fotografie a Fotomanipulatiounsdesign.

BronzeFotografie· 2022

Bank of England Fotografie

vum Matteo Ruisi

Client: Bank of England

A' Design Award an Bronze Gewënner an der Kategorie Fotografie

31,150

Verifizéierte Präisgewënner

Präisstatus fir #139565 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Bank of England Fotografie

Eng vun de Funktiounen vun der Bank of England ass et, Geldschäiner ze drécken. D'brittesch Pond Sterling Noten hunn verschidde Merkmaler, déi se eenzegaarteg maachen. D'Fotografie vun den Noten gouf als Deel vun engem méi breede visuellen Identitéitsprojet agefouert, allerdéngs kënnen Geldschäiner nëmmen ënner strikten Reegelen reproduzéiert ginn. D'Fotoen, mat enger Makro-Linse opgeholl, weisen Sécherheetsmerkmaler, Personnagen an d'Schéinheet vun hirem Design. D'Biller sinn an 3 Kategorien gruppéiert ginn: Gruppe vu Noten, Detailer an abstrakt.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Bank of England Fotografie ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Bank of England Fotografie e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Bank of England Fotografie erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Dimensiounen & Verpackung: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Tags: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Produktiounstechnologie: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Design Erausfuerderung: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Fuerschung: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Inspiratioun: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Projetdauer: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Operatiounsablaf: Images for branded photography can be used on digital and print applications.
Patenten: Bank of England
Teammemberen: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Bildnoweis: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell