D'Wierk Top Mercury Websäit vum Designer Daniel Houle ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Eisen an der Wettbewerbskategorie Websäit a Webdesign.

EisenWeb· 2023

Top Mercury Websäit

vum Daniel Houle

Client: Azuro Digital

A' Design Award an Eisen Gewënner an der Kategorie Web

23,224

Verifizéierte Präisgewënner

Präisstatus fir #139506 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Top Mercury Websäit

Top Mercury ass eng Websäit déi fir eng Social-Media-Reklammagence entwéckelt gouf. D'Websäit benotzt Bewegungseffekter, Animatiounen an originell Illustratiounen fir eng propper a modern Ästhetik ze presentéieren. D'Design gouf mat Figma gemaach an mat Webflow entwéckelt, an ass komplett responsiv op all Geräter, Browser a Bildschiermgréissten. Knäppercher a Linken erlaben de Besucher mat den verschiddene Sektiounen ze interagéieren. D'Bewegung gouf zréckhalend gehal, sou dass d'Interface kloer a einfach ze verfollegen bleift. D'Websäit huet eng Konversiounsquote vun 8 Prozent erreecht, méi héich wéi d'Industriereferenz vun 5 Prozent.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Top Mercury Websäit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Top Mercury Websäit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Top Mercury Websäit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensiounen & Verpackung: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Produktiounstechnologie: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Erausfuerderung: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Fuerschung: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiratioun: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Projetdauer: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operatiounsablaf: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Bildnoweis: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.