Una Luna Konfiséiserie-Verpackung vum Olga Takhtarova

D'Wierk Una Luna Konfiséiserie-Verpackung vum Designer Olga Takhtarova ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Eisen an der Wettbewerbskategorie Verpackungsdesign.

EisenVerpackung· 2022

Una Luna Konfiséiserie-Verpackung

vum Olga Takhtarova

Client: Sot B&d

A' Design Award an Eisen Gewënner an der Kategorie Verpackung

14,439

Verifizéierte Präisgewënner

Präisstatus fir #139030 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Una Luna Konfiséiserie-Verpackung

Una Luna ass en Design fir eng Premium-Serie vu Friichtbonbonen, iwwerzu mat italienescher donkeler Schockela. Zwou Schachtelen goufen entworf, mam Numm Cherry Garden a Roses and Grapes, no Zeilen aus bekannten ukrainesche Gedichter. All Schachtel dréit eng Collage-Illustratioun, zesummegesat aus enzelne Elementer, an d'Friichte vun der jeweileger Serie widderhuelen sech an der Kompositioun. E schwaarze Hannergrond a minimalistesch Schrëft ginn dem Design en modernen an elegante Look. D'Schachtele ginn duerch Offsetdrucktechnik hiergestallt, mat mattem Vernis a Kupferfolie-Prägung op ausgewielten Detailer.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Una Luna Konfiséiserie-Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Una Luna Konfiséiserie-Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Una Luna Konfiséiserie-Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Dimensiounen & Verpackung: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Tags: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Produktiounstechnologie: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Design Erausfuerderung: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Fuerschung: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Inspiratioun: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Projetdauer: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Operatiounsablaf: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance