D'Wierk BTY Brand Identity Logo an Applikatiounen vum Designer Etude Digital ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2022

BTY Brand Identity Logo an Applikatiounen

vum Etude Digital

Client: BTY Group

A' Design Award an Bronze Gewënner an der Kategorie Grafik

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Faarwen

Den Design

Iwwer BTY Brand Identity Logo an Applikatiounen

BTY Brand Identity ass e Logo- a Applikatioune-Programm deen fir d'BTY Group entwéckelt gouf. D'Logomark ass eng analytesch a mathematesch Interpretatioun vum Moment, an deem e Gennaker-Segel entfalt gëtt. D'Design bezitt sech och op d'Ëmbroch, déi de Gennaker-Segel an de Segelbootsrennen bruecht huet. D'Zeeche representéiert eng Zukunft, an där d'Mënschen d'Technologie féieren. Iwwer 300 Bleistëftskizzen goungen der Verfeinerung an digitale Medien viraus, bis d'gewënschte Geometrie erreecht gouf. Schwaarz ass d'Haaptfaarf, ënnerstëtzt duerch hell Faarwen. D'Schwaarz-Weiss-Form erlaabt eng einfach Reproduktioun op ville verschiddenen Ënnergrënn.

D'Unerkennung

Iwwer den A' Design Award an Bronze

BTY Brand Identity Logo an Applikatiounen ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt BTY Brand Identity Logo an Applikatiounen e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. BTY Brand Identity Logo an Applikatiounen erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensiounen & Verpackung: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Produktiounstechnologie: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Erausfuerderung: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Fuerschung: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiratioun: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Projetdauer: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operatiounsablaf: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Teammemberen: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer