Avant Modern Cuisine Markidentitéit vum Jiawei Wu

D'Wierk Avant Modern Cuisine Markidentitéit vum Designer Jiawei Wu ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2022

Avant Modern Cuisine Markidentitéit

vum Jiawei Wu

Client: Jiawei Wu Design

A' Design Award an Bronze Gewënner an der Kategorie Grafik

15,986

Verifizéierte Präisgewënner

Präisstatus fir #137847 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Avant Modern Cuisine Markidentitéit

Avant ass e Fine-Dining-Restaurant a China. D'Branding-Konzept notzt d'Auslandserfarung vun de Besëtzer fir de Clienten eenzegaarteg Erënnerungen ze bidden, wéi wann se op eng Rees gaange wieren. Ugefaang mat enger Menukaart déi wéi e Pass gestaltt ass. No all Iessen kréien d'Clienten e personaliséiert Ticket, dat no der spezifeescher Inspiratioun hannert all Geriicht an Erënnerungen aus de Stied gestaltt gouf. Dës Iess-Erfarung gouf besonnesch populär wéi d'Reesen wéinst der Covid-Pandemie gestoppt goufen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Avant Modern Cuisine Markidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Avant Modern Cuisine Markidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Avant Modern Cuisine Markidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Dimensiounen & Verpackung: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Tags: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Produktiounstechnologie: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Design Erausfuerderung: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Fuerschung: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspiratioun: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Projetdauer: The project started in July 2020 in China and finished in March 2021.
Operatiounsablaf: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Teammemberen: Jiawei Wu
Bildnoweis: Jiawei Wu_Designer
Guanzhong Qiu_Photographer