Stories of Communication Markendesign vum Mengyi Xie

D'Wierk Stories of Communication Markendesign vum Designer Mengyi Xie ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2022

Stories of Communication Markendesign

vum Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award an Bronze Gewënner an der Kategorie Grafik

10,597

Verifizéierte Präisgewënner

Präisstatus fir #136234 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Stories of Communication Markendesign

Stories of Communication ass en visuellt Identitéitsdesign, dat fir de fofzéngten Anniversaire vun enger Universitéitsschoul fir Kommunikatioun entwéckelt gouf. D'Haaptlogo ass eng geometresch Grafik, déi op der Zuel 15 baséiert. Vum Haaptlogo ausgeend gouf eng Famill vun 100 Sub-Logoen entwéckelt. All Sub-Logo stellt eng Geschicht, eng Erfindung oder eng Initiativ aus der Geschicht vun der Kommunikatioun duer, vu geknäppte Séilen aus der Praihistoire bis hin zur éischter Zeitung an dem World Wide Web. Chronologesch ugeuerdent ginn d'Sub-Logoen op Plakater, Invitatiounen, Broschüren, Veranstaltungsdisplayen a Souveniren agesat.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Stories of Communication Markendesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Stories of Communication Markendesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Stories of Communication Markendesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensiounen & Verpackung: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Produktiounstechnologie: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Erausfuerderung: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Fuerschung: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiratioun: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Projetdauer: The project was in Shanghai.
Operatiounsablaf: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Teammemberen: Mengyi Xie