D'Wierk 87MM Brand Story Buch Design vum Designer Sunghoon Kim ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Sëlwer an der Wettbewerbskategorie Drock a Publizéiert Medien Design.

SëlwerDrock· 2022

87MM Brand Story Buch Design

vum Sunghoon Kim

Client: 87mm

A' Design Award an Sëlwer Gewënner an der Kategorie Drock

575,958

Verifizéierte Präisgewënner

Präisstatus fir #134927 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer 87MM Brand Story Buch Design

87MM ass eng representativ Modemarkë a Korea déi Alldag Kultur duerch Gespier a Wëtz kreéiert. Zënter senger Lancéierung am Joer 2011 gouf et entwéckelt fir d'Geschicht vum leschte Joerzéngt dem 87MM-léiwende Publikum z'erzielen duerch Moment by Moment, We Say No Concept But Good Sense, eng Markë mat 10 Joer Opzeechnungen. Dëst wäert dozou déngen méi enk mat dem jonke koreanesche Publikum ze kommunizéieren, deen 87MM gär huet an enthusiastesch driwwer ass, duerch d'Geschicht vun den zwee Grënner souwéi d'87MM Markëgeschicht.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

87MM Brand Story Buch Design ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt 87MM Brand Story Buch Design e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. 87MM Brand Story Buch Design ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensiounen & Verpackung: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tags: 87MM, brand book, book, design, editorial, graphic, typography
Produktiounstechnologie: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Design Erausfuerderung: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Fuerschung: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspiratioun: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Projetdauer: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Operatiounsablaf: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Teammemberen: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Bildnoweis: 87MM