Before the Midnight Hour Miwwelen Illustratiounen vum Martin Reznik

D'Wierk Before the Midnight Hour Miwwelen Illustratiounen vum Designer Martin Reznik ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Gold an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

GoldGrafik· 2022

Before the Midnight Hour Miwwelen Illustratiounen

vum Martin Reznik

Client: Martin Reznik Illustration

A' Design Award an Gold Gewënner an der Kategorie Grafik

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Den Design

Iwwer Before the Midnight Hour Miwwelen Illustratiounen

Eng Serie vu schwaarz-wäiss Illustratiounen op Optrag vum Marc Krusin a mat senge prominentste Miwweldesigner fir Knoll an Desalto. Inspiréiert vu Comics an Noir Kino, brécht de Projet d'Konventioune vun der Miwwelillustratioun andeems hien narrativ an d'Szenen bréngt, d'Benotzung vun iwwerdriwwener Perspektiv an eng Stëmmung noir Ästhetik. De Mangel u mënschlech Präsenz a verspreet Objete fügen en Element vu Geheimnis a Spannung un d'Geschicht bäi, wärend de Protagonist an engem Iwwerraschungsend opgedeckt gëtt. All Biller goufen digital an Adobe Photoshop mat Wacom Cintiq Tablet gezeechent.

D'Unerkennung

Iwwer den A' Design Award an Gold

Before the Midnight Hour Miwwelen Illustratiounen ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Before the Midnight Hour Miwwelen Illustratiounen eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Before the Midnight Hour Miwwelen Illustratiounen erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimensiounen & Verpackung: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Tags: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Produktiounstechnologie: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Design Erausfuerderung: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Fuerschung: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspiratioun: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Projetdauer: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Operatiounsablaf: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Bildnoweis: All illustrations: Martin Reznik, 2021